{"id":106988,"date":"2025-02-24T11:31:22","date_gmt":"2025-02-24T11:31:22","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/what-is-video-advertising-how-to-do-it-effectively\/"},"modified":"2025-02-24T11:31:22","modified_gmt":"2025-02-24T11:31:22","slug":"what-is-video-advertising-how-to-do-it-effectively","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=106988","title":{"rendered":"What Is Video Advertising? + How to Do It Effectively"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<h2 id=\"what-is-video-advertising\">What Is Video Advertising?<\/h2>\n<p>Video advertising is a paid marketing tactic that uses video content to promote products, services, or brands in an engaging way\u2014often on social media platforms.<\/p>\n<p>For example, here\u2019s a YouTube video ad promoting software company Parallels:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f2\/13\/f213bb4b5d8ee172afec64646bbd168d\/59819a935bd107c9413dd1a19a4842a0\/AD_4nXfxfR2xRGRT0DbpcRGy07PmzCRKZQ9YkZyxlLQ5P9Y5Fu-OIprnfBvJN3LU6Od9HSJxI7UT1pFk_yavAILZ1wiC78ttiBhp1CW3W7P2XY1AjpbrmTPPWPhnGfpb3vj7R_JQFODvbw.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"A video ad for a software by Parallels on a YouTube video about learning to code.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f2\/13\/f213bb4b5d8ee172afec64646bbd168d\/59819a935bd107c9413dd1a19a4842a0\/original.jpeg\" height=\"1130\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<h2 id=\"why-is-video-advertising-effective\">Why Is Video Advertising Effective?<\/h2>\n<p>Video advertising is effective because it captures audience attention more powerfully than text or images.<\/p>\n<p>Specifically, videos can:<\/p>\n<ul>\n<li style=\"list-style-type:disc\"><strong>Boost recall<\/strong>: Viewers are <a href=\"https:\/\/www.wyzowl.com\/power-of-video-ads\/\" style=\"text-decoration:none\">20% more likely<\/a> to remember video ads compared to static ads<\/li>\n<li style=\"list-style-type:disc\"><strong>Build trust<\/strong>: More than <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration:none\">90% of consumers<\/a> say video quality impacts their trust in a brand<\/li>\n<li style=\"list-style-type:disc\"><strong>Boost engagement<\/strong>: More than <a href=\"https:\/\/www.techsmith.com\/2024-video-viewer-trends-report.html\" style=\"text-decoration:none\">80% of people<\/a> use videos to learn new things<\/li>\n<li style=\"list-style-type:disc\"><strong>Drive sales<\/strong>: Nearly <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" style=\"text-decoration:none\">85% of marketers<\/a> report increased sales from video content<\/li>\n<\/ul>\n<h2 id=\"types-of-video-ads\">Types of Video Ads<\/h2>\n<p>Below are the main types of video ads you can experiment with:<\/p>\n<h3 id=\"in-stream-ads\">In-Stream Ads\u00a0<\/h3>\n<p>In-stream ads are videos that play before, during, or after other videos on platforms like <a href=\"https:\/\/www.semrush.com\/blog\/youtube-marketing\/\" style=\"text-decoration:none\">YouTube<\/a>.\u00a0<\/p>\n<p>They come in a few forms: <strong>skippable ads, bumper ads<\/strong>, and <strong>non-skippable ads.<\/strong><\/p>\n<p><strong>Skippable ads<\/strong> include a \u201cskip\u201d button that users can click after five seconds:\u00a0<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e7\/ee\/e7eeaeaf410ce18c07932012dee26e57\/427d9709f88afbeb5bc3172e9f700a75\/AD_4nXdxNEfMw4Lslc2OaY8TJ9bdBLZMam6itsR6kWvEuXPXuHq3WTlGrrO62H7q7iPqhNacJJC3IGdXnPolir-Hfdefz1eGH7WSMt89Ld4VmQvGGdtahvZ1OgzadIKXq6cC5k9PBbZT.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"A skippable YouTube video ad with the 'Skip' button highlighted on a video about learning to code.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e7\/ee\/e7eeaeaf410ce18c07932012dee26e57\/427d9709f88afbeb5bc3172e9f700a75\/original.jpeg\" height=\"1130\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p><strong>Bumper ads<\/strong> last up to six seconds and can&#8217;t be skipped\u2014perfect for short, memorable messages.<\/p>\n<p><strong>Non-skippable ads<\/strong> must be watched in full before the main video. They often run for 15 or 20 seconds (or 30 seconds on TV)<\/p>\n<p>Here\u2019s an example:<\/p>\n<h3 id=\"outstream-ads\">Outstream Ads\u00a0<\/h3>\n<p>Outstream ads appear where there is no other video content, such as inside news articles or blog posts. They may autoplay when scrolled into view.\u00a0<\/p>\n<p>A good example is this grocery store video ad on a local news site:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/58\/71\/58710ff5131d385e45030bb26843a312\/47bd6b8c499e9e2f2ffe6ce42a411d44\/AD_4nXfINExe0z-Thc72uFcgcl-14rpShjQiE2UNn0sQ_vilvrNUtPXmjnMNst00yieQENkmP6nQO2lONHmfsHyd-LJsKkhW-V0bMpQWpZ_xKuvyHkGMHS-8E7TGSrlS62ZWGtzQUbop.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"An outstream video ad for a grocery store appearing on a local news site.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/58\/71\/58710ff5131d385e45030bb26843a312\/47bd6b8c499e9e2f2ffe6ce42a411d44\/original.jpeg\" height=\"1019\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<h3 id=\"social-media-video-ads\">Social Media Video Ads\u00a0<\/h3>\n<p><a href=\"https:\/\/www.semrush.com\/blog\/social-media-ads\/\" style=\"text-decoration:none\">Social media ads<\/a> appear across platforms like Instagram, Facebook, TikTok, and LinkedIn and show in users\u2019 feeds next to organic (unpaid) posts.<\/p>\n<p>Like this ad on Instagram. Unlike normal posts, it has a \u201cSponsored\u201d label and a \u201cSubscribe\u201d button.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/80\/a5\/80a523e4a32e6bd11e53a2e9c010dcd4\/ee17e85000516b8f9eac8aa73ee459f5\/AD_4nXdbqu3w8xGLM5ig1A7gtDqhBv9XCwitVLuZ1M6ZRxQWxihcrX4REgfosy9pPEOg1rzn-SDCTendCok0PbBhzMT1GQxluxV1T39F9R17kZUiKsqAlKgmOAwUBhdZH22yFZjhAGt9OQ.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"A video ad on the Instagram feed with the sponsored tag and the call-to-action highlighted.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/80\/a5\/80a523e4a32e6bd11e53a2e9c010dcd4\/ee17e85000516b8f9eac8aa73ee459f5\/original.jpeg\" height=\"1280\" loading=\"lazy\" width=\"660\"\/><\/picture><\/figure>\n<p>Some social media platforms like Instagram and TikTok also offer<strong> shoppable ads<\/strong> that let viewers tap on items in the video to purchase them.\u00a0<\/p>\n<h3 id=\"native-video-ads\">Native Video Ads\u00a0<\/h3>\n<p>Videos that are <a href=\"https:\/\/www.semrush.com\/blog\/native-ads\/\" style=\"text-decoration:none\">native ads<\/a> blend in with the surrounding content on social media, websites, or apps.\u00a0<\/p>\n<p>Native ads have a unique advantage: Instead of standing out as obvious ads, they fit seamlessly into what users are already watching. Which can make these ads seem more trustworthy.<\/p>\n<p>For example, here\u2019s a native ad on USA Today that merges with the news website\u2019s style:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e2\/db\/e2db43414f25df3b691d5db883fe5185\/1361afd32c7c319fabd769178a10f5ee\/AD_4nXdz5yf7Cs3j3nB8uIDI0K2-iM8_Lpsi4S-ath9sFXba9aXvD7FIQMFrO0k57-6lPZXXMziWB3kW6xaEcyC6lSKBDpnZZvnCbrzX8aRn2QEkuoMuhzo6TGb2lI_5IhFHVQTwW95OeQ.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"A native display ad on USA Today\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/e2\/db\/e2db43414f25df3b691d5db883fe5185\/1361afd32c7c319fabd769178a10f5ee\/original.jpeg\" height=\"1338\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<h3 id=\"over-the-top-ads\">Over-the-Top Ads<\/h3>\n<p>Over-the-top (OTT) ads are similar to TV commercials and appear on streaming services like Netflix, Hulu, and Disney+ to reach viewers during their favorite shows and movies.\u00a0<\/p>\n<p>These ads usually run 15-30 seconds and can&#8217;t be skipped.\u00a0<\/p>\n<p>They&#8217;re becoming more popular as many consumers have switched from cable TV to streaming services. But unlike traditional TV commercials, they allow you target specific audiences based on viewing habits and demographics.<\/p>\n<p>For example, here\u2019s a headphone ad running before a Netflix show:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/aa\/69\/aa69a59b913ac382e489cfb6353be178\/27716dd6c9155f00e65dd3408226d1a8\/AD_4nXfQpuy9AQ6E2mbEAByOcdIvIursSHspvMm4Tvb_24J5VzLHHWXau8fM2gBT8exsF4BIidfi4nAamN1A2XRe4ChUVx4r9XZjFzHxIq8vMg16ntz6MA8QnBSvfshHcK4XCiyIzqkt4A.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"A video ad by 'Beats' playing before a show on Netflix.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/aa\/69\/aa69a59b913ac382e489cfb6353be178\/27716dd6c9155f00e65dd3408226d1a8\/original.jpeg\" height=\"940\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<h2 id=\"online-video-advertising-platforms\">Online Video Advertising Platforms<\/h2>\n<p>Below are the main platforms you can use to run video ads:<\/p>\n<aside class=\"tip-box\">\n<div class=\"tip-box_text-wrapper\">\n<p><em>Most platforms let you start advertising with small daily budgets and scale up as you see what works. Your actual costs will depend on your campaign objectives, target audience, and <\/em><a href=\"https:\/\/www.semrush.com\/blog\/google-ads-bid-strategy\/\"><em>bidding strategy<\/em><\/a><em>.<\/em><\/p>\n<\/div>\n<\/aside>\n<h3 id=\"youtube-(google-ads)\">YouTube (Google Ads)<\/h3>\n<p>YouTube is a well-established player in video advertising, and you can tap into that opportunity using Google Ads.\u00a0<\/p>\n<p>You\u2019ll need a <a href=\"https:\/\/www.semrush.com\/blog\/google-advertising\/\" style=\"text-decoration:none\">Google Ads<\/a> account, which is free and easy to use.\u00a0<\/p>\n<p>To set up your campaign, click the \u201c<strong>+ New campaign<\/strong>\u201d button and follow the steps.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/48\/36\/4836f16b48c59e75fd454d0d1c5e0d5e\/83d211b6f2370dae7b0b76231c212fb6\/AD_4nXc80IzUcniirx4laRPhhEdFTYpPenOtuohrfYmIXCgyExpkg-SmxFXLCrXvaAZNz64kFPwYiFzn1UIq0vYHc69y04G3c4UbqlUbJz_vsw2k2WFDLNhrXus3fIve-WbjAOdRZQx7.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Google Ads manager home with the &quot;New Campaign&quot; button clicked.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/48\/36\/4836f16b48c59e75fd454d0d1c5e0d5e\/83d211b6f2370dae7b0b76231c212fb6\/original.jpeg\" height=\"766\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>In the <a href=\"https:\/\/www.semrush.com\/blog\/youtube-ad-targeting\/\" style=\"text-decoration:none\">YouTube ad targeting<\/a> section, you can specify your audience based on interests, age, location, and more.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f9\/b6\/f9b60823fdfc88b28956701abf3bd8dd\/fd83347285f921caf1262e6584b5456c\/AD_4nXeM1Hci9LDLgnzSgyCqduaEztNeySQQS0IcviSjCn1aIJuuLImJb8VLrvywFrCws-Bfgp8T0uAD3UHRtBZt6XkmBFESbSD43eJfqqT4vTbl8YgosIvr6TibXHD9iMvSegjZmD6-mQ.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Audience targeting settings on Google Ads with options to specify audience based on gender, age, interests, etc.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/f9\/b6\/f9b60823fdfc88b28956701abf3bd8dd\/fd83347285f921caf1262e6584b5456c\/original.jpeg\" height=\"1600\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p><em><strong>Further reading<\/strong><\/em><em>:\u00a0<\/em><a href=\"https:\/\/www.semrush.com\/blog\/google-ads-campaigns\/\" style=\"text-decoration:none\"><em>Google Ads Campaign: Definition, Types, &amp; Best Practices<\/em><\/a><\/p>\n<h3 id=\"facebook-and-instagram\">Facebook and Instagram\u00a0<\/h3>\n<p>Meta Ads Manager lets you create targeted video ads that reach your Facebook and Instagram audiences in their feeds, stories, reels, etc.<\/p>\n<p>Getting started with Meta Ads Manager is simple. Just set up a Meta business page and <a href=\"https:\/\/www.facebook.com\/business\/help\/407323696966570?id=649869995454285\" style=\"text-decoration:none\">create an ad account<\/a>.\u00a0<\/p>\n<p>To create your ads, start in Meta Ads Manager and click the green &#8220;<strong>+ Create<\/strong>&#8221; button.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/34\/3b\/343b33b6903ff13249df1b0956e2b716\/21a3ef83cdb20384b2b2e6b64c5bed85\/AD_4nXeJ0ZohkInCY6g8m-nZV4l5oIO-uV7wCcpnn8e0EV2HT6BeFLqsTogQ-okagIzdspAEniC7d3yYClkpteW_HBlCJSRs7rbAaOWXU4PLkgVp9ndtox04mtt4iTcH08qRflB6nTF-CA.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Meta Ads Manager home with the green &quot;+ Create&quot; button clicked.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/34\/3b\/343b33b6903ff13249df1b0956e2b716\/21a3ef83cdb20384b2b2e6b64c5bed85\/original.jpeg\" height=\"882\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Then, choose your campaign objective (like brand awareness or sales), set your budget, choose your schedule, and target your audience based on different factors.<\/p>\n<p>Next, upload your video and fill in your ad copy, headline, and call to action (CTA). Then, you can preview your ad across different placements.\u00a0<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/47\/79\/4779c44265968c479b7e39e00c054ff4\/53ea9f5e52e65c938c073e05c5b55d95\/AD_4nXcl3T4_4Bssw7Re1nFWqESIjiZDGY0d9Dx-DEEjlD_0bJrJSb0RmBKu3Iklvkb9WrPhztSyJwoxj-BfONEpsqFWdAHOCM5U6o1VwvV9Uz6Kcnd2QtQtx9PGcbOGN4jtGhbb5qHzKQ.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Ad settings on Meta with options to customize the ad on the left and a preview of the ad across different placements on the right.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/47\/79\/4779c44265968c479b7e39e00c054ff4\/53ea9f5e52e65c938c073e05c5b55d95\/original.jpeg\" height=\"993\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p><em><strong>Further reading<\/strong><\/em><em>:\u00a0<\/em><a href=\"https:\/\/www.semrush.com\/blog\/facebook-advertising\/\" style=\"text-decoration:none\"><em>Facebook Advertising: How to Run Campaigns on Facebook<\/em><\/a><\/p>\n<h3 id=\"tiktok\">TikTok\u00a0<\/h3>\n<p>TikTok is a newer yet very popular player in online video advertising with its own ad platform called <a href=\"https:\/\/ads.tiktok.com\/business\/en\" style=\"text-decoration:none\">TikTok for Business<\/a>.\u00a0<\/p>\n<p>Videos here work best when they&#8217;re short, engaging, and feel like natural TikTok content.\u00a0<\/p>\n<p>To create an ad, select your campaign objective (like traffic), choose targeting specifics, and upload your video:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/cd\/89\/cd895bf3b54eb9bd1d2f2228864da17e\/89cea33db614e25a655645f6d972b5b6\/AD_4nXcX-GLKowyJPyqHB72OIbzX19NQIensk1uZ4ME7YcpxrkyyRZK5gU3q7R8nMoiwlrHguTpCsWJEfB4WLl4XSCyhE25pTdUgW3GMsys9R6Vuhvnm6udqMlXMuQij1aSdB4prgykXTA.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Ad settings on Tik Tok Ads Manager with options to customize the ad on the left and a preview of the ad on the right.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/cd\/89\/cd895bf3b54eb9bd1d2f2228864da17e\/89cea33db614e25a655645f6d972b5b6\/original.jpeg\" height=\"1264\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Another option is partnering with TikTok creators for <a href=\"https:\/\/www.semrush.com\/blog\/influencer-management\/\" style=\"text-decoration:none\">influencer marketing<\/a> campaigns.\u00a0<\/p>\n<p>Many brands find this effective because viewers often trust content from people more than other types of <a href=\"https:\/\/www.semrush.com\/blog\/types-of-digital-advertising\/\" style=\"text-decoration:none\">digital advertising<\/a>. Plus, creators already know how to make videos that resonate with a TikTok audience.<\/p>\n<p><em><strong>Further reading<\/strong><\/em><em>:\u00a0<\/em><a href=\"https:\/\/www.semrush.com\/blog\/tiktok-for-business-a-complete-guide\/\" style=\"text-decoration:none\"><em>TikTok for Business<\/em><\/a><\/p>\n<h3 id=\"linkedin\">LinkedIn\u00a0<\/h3>\n<p>LinkedIn is a great choice for reaching business professionals because you can target people based on job titles, company sizes, industries, seniority levels, and even specific skills.\u00a0<\/p>\n<p>Head to <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/campaign-manager\" style=\"text-decoration:none\">LinkedIn Campaign Manager<\/a> to begin.\u00a0<\/p>\n<p>To create a new campaign, click the blue \u201c<strong>Create<\/strong>\u201d button and select \u201c<strong>Campaign<\/strong>.\u201d<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/25\/b1\/25b1ae44385ba9de5a4f3bb529f79056\/b4a15f12434544d2af3cd8af8c79fdb6\/AD_4nXfKQiWZcFO_Zh7JCd3rhGMVbRatvKbssp4gSvgaQjIeMUla6naL7BsqTKwZElzextyf2iAOD85XMDEtWXruLR94ZcCC-d1Mfwk9eYIPb0JMi9bq3C1ZXmqtlC4sgWg7uyKIPU4CCA.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"LinkedIn Ads Manager home with &quot;Create&quot; clicked and &quot;Campaign&quot; selected from the drop-down that appears.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/25\/b1\/25b1ae44385ba9de5a4f3bb529f79056\/b4a15f12434544d2af3cd8af8c79fdb6\/original.jpeg\" height=\"695\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Then, choose your objective, set up audience targeting, and upload your video.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/49\/89\/4989204b7bea2acd7be5b846627364da\/2320c4e4c7dc8b9d20a57b0eb6ff4749\/AD_4nXfO_k0WFyhGGKCh0mE6fIwMXrXBq_aWA1WeDcIjsPSudgTqArFLe5eyrBEv-WFTT6A5ZfolfC4_su2QdqqazkBZg-aK7RU5CsftAe696a36CHv6VfaOeKYWdeD-D9hBZ93HJJqy.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Targeting settings on LinkedIn Ads Manager with options to target based on company, demographics, job experience, etc.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/49\/89\/4989204b7bea2acd7be5b846627364da\/2320c4e4c7dc8b9d20a57b0eb6ff4749\/original.jpeg\" height=\"1600\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p><em><strong>Further reading<\/strong><\/em><em>:\u00a0<\/em><a href=\"https:\/\/www.semrush.com\/blog\/linkedin-ads\/\" style=\"text-decoration:none\"><em>LinkedIn Ads: A Beginner\u2019s Guide<\/em><\/a><\/p>\n<h2 id=\"5-best-practices-for-creating-effective-video-ads\">5 Best Practices for Creating Effective Video Ads<\/h2>\n<p>Follow these five proven tactics to improve your video ads.<\/p>\n<h3 id=\"1--understand-your-audience\">1. Understand Your Audience\u00a0<\/h3>\n<p>Defining your <a href=\"https:\/\/www.semrush.com\/blog\/target-audience\/\" style=\"text-decoration:none\">target audience<\/a> is the first step because it informs how you craft your video ads and which platform(s) you choose.<\/p>\n<p>What works for teens on TikTok probably won&#8217;t work for senior executives on LinkedIn.\u00a0<\/p>\n<p>To learn more about who you want to reach, start with <a href=\"https:\/\/www.semrush.com\/blog\/audience-research\/\" style=\"text-decoration:none\">audience research<\/a>.<\/p>\n<p>You can do this by reading industry reports, distributing surveys, and running focus groups.<\/p>\n<p>To streamline the process, use Semrush\u2019s <a href=\"https:\/\/www.semrush.com\/analytics\/one2target\/\" style=\"text-decoration:none\">One2Target<\/a> tool.\u00a0<\/p>\n<p>Open the tool, enter at least one competitor\u2019s domain, and click \u201c<strong>Analyze<\/strong>.\u201d<br \/>\u00a0<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/79\/f0\/79f0da06eb5501e1a15505cf1515ad1c\/b8d792231af019fabf34d2754bd58d5c\/AD_4nXcT6kzDg8-JehfF9uKOIwTI6FoizL7v3wM_SDq6KX4AW0-Yn7vcfemstNSz0Oj6to_9m5XBOcXfn3e97c3AzPqZFuIX6KpMPEO0w6mnAUzx_IWO2DHApMQVJ5W4AUudc6FPB1izHg.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"One2Target tool start with &quot;amazon.com&quot; entered as the domain and &quot;Analyze&quot; clicked.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/79\/f0\/79f0da06eb5501e1a15505cf1515ad1c\/b8d792231af019fabf34d2754bd58d5c\/original.jpeg\" height=\"545\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>You\u2019ll first see key insights about the audience, including their age, gender, and location.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/55\/66\/556630284930e0b4ee57944c0aff40f6\/5ff15bd1e1f504785387c832dcb5bd9b\/AD_4nXdre1E1J9eApJ80lOspW9OJ10znD0jSY17bDnIbtcfxfAPSNQ2Zmy4fnz_QFxdmnsQe_J5kz5jJqHjXBkcp9RMhlmDEA5jD5EoYCznMVpOoky11y3oBfVOv5y3ggImVdtSgLp5x.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Demographics report on One2Target with the age, gender, and location widgets highlighted.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/55\/66\/556630284930e0b4ee57944c0aff40f6\/5ff15bd1e1f504785387c832dcb5bd9b\/original.jpeg\" height=\"1600\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>In the \u201c<strong>Behavior<\/strong>\u201d tab, check the audience\u2019s interests and which social media platforms they use most.\u00a0<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/90\/72\/90722289252d40510efa4252a3ddcbb0\/323ea376e941683274a4e0366f604b2d\/AD_4nXf1cVZjyWFSZk3sYmUo-m-rk9MPp1h_iY4skz6WMQ5_RxlJR2Xti1mXbhhTdRAzdySZlKOevgqEAvEYUkKFDgw9s6kyUtzwb9gkMpNauIXTleDBIADcTVFWwqXwAKd5KV5bOkE0dw.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Behavior report on One2Target showing the interests and social media preferences of a domain's audience.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/90\/72\/90722289252d40510efa4252a3ddcbb0\/323ea376e941683274a4e0366f604b2d\/original.jpeg\" height=\"1184\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Notice how this audience is mostly male, aged 25-34, and active on YouTube and Facebook. This information can inform your targeting and platform choice.\u00a0<\/p>\n<h3 id=\"2--hook-viewers-in-the-first-3-seconds\">2. Hook Viewers in the First 3 Seconds\u00a0<\/h3>\n<p>Grab attention early with bold visuals and strong messaging\u2014and mention your brand early.<\/p>\n<p>For example, you can show your product or service in action, share your biggest benefits, or open with an attention-grabbing question while viewers are most engaged.<\/p>\n<p>Here&#8217;s an effective example from Adobe showing the name of their brand and product from the very first second:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b9\/ce\/b9cef9ca23a11989379239be90d13728\/3e3c76125c24df1603e33d039652f671\/AD_4nXfcd1KOSwsLxry4LlprO6o5dNX8XHBVh3eFlBYR3WJPcibTOqDuP-tVQGyShoEpKrzBFTjCXEULRWood4DyGw9gk87A84DzY86TIpTjkmdf_EU1KFBjkSIkpWBH5JfUQMY3SZRiGg.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Video ad by Adobe on YouTube with the name of the brand and the product appearing from the first second of the ad.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/b9\/ce\/b9cef9ca23a11989379239be90d13728\/3e3c76125c24df1603e33d039652f671\/original.jpeg\" height=\"1117\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<h3 id=\"3--design-ads-for-mobile\">3. Design Ads for Mobile\u00a0<\/h3>\n<p>Many people watch videos on their phones, so your ads need to be mobile-friendly.<\/p>\n<p>To optimize for mobile viewing:<\/p>\n<ul>\n<li style=\"list-style-type:disc\">Use a vertical format (9:16 aspect ratio) for stories and shorts<\/li>\n<li style=\"list-style-type:disc\">Stick to a resolution of 1080 x 1920 for the best quality<\/li>\n<li style=\"list-style-type:disc\">Keep videos short\u2014five seconds or less<\/li>\n<li style=\"list-style-type:disc\">Make easily readable on small screens<\/li>\n<\/ul>\n<p>Platforms like Meta Ads Manager let you trim longer videos right in the tool, like this:<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/20\/5c\/205c555f23bbbb57c1109a804684d0c2\/f183153071aef24fd81a3f2c3027279b\/AD_4nXc7HD7_KA9o_6C3ukPfKdXcDv4TUY1cAwTpWnUw7pG_ILQHSP_i6_BFqpQOMlUqqExTquX4ac_mgFR3y-DH8tmZo5q8hylV_bAQSEaCfx9Pj3KT1ILx7inQKeFnz6xFpsMHZ4z8.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"'Trim video' window on Meta Ads Manager with an option to trim video ads directly inside the tool.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/20\/5c\/205c555f23bbbb57c1109a804684d0c2\/f183153071aef24fd81a3f2c3027279b\/original.jpeg\" height=\"876\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<h3 id=\"4--always-add-subtitles\">4. Always Add Subtitles\u00a0<\/h3>\n<p>Include subtitles to ensure your message gets across to users who are watching without sound.<\/p>\n<p>Over <a href=\"https:\/\/www.nexttv.com\/news\/mobile-videos-often-watched-without-audio-study-finds\" style=\"text-decoration:none\">90% of users<\/a> watch videos without sound, as people browse in public, at work, or in bed\u2014places where they can&#8217;t or don&#8217;t want to play audio.\u00a0<\/p>\n<p>There are two main ways to <a href=\"https:\/\/www.semrush.com\/blog\/how-to-add-captions-to-video\/\" style=\"text-decoration:none\">add captions to video ads<\/a>: automatically or by creating a SubRip subtitle (SRT) file.<\/p>\n<p>If you\u2019re using Meta Ads Manager, click \u201c<strong>Captions<\/strong>\u201d after you\u2019ve uploaded your video.<\/p>\n<p>From here, you can select \u201c<strong>Generate Automatically<\/strong>\u201d or upload an SRT file.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/d3\/27\/d327227524f6c0119039097d14ef9b66\/b12435d68ab37a08f026184611479069\/AD_4nXfXk6ijcUy_oehNIqA5u3Tpbg-hBIIOwU_VuMWhL6sueC3yGAMB1_PYhyWlD9_c7BsJxBEIhx5rSOpa_pfPieIP8l48gwk3FYwCUskOtk8F6Z-16fQYM2zQHxnP02HwMrNU4rP3wQ.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"'Captions' window on Meta Ads Manager with options to add subtitles by uploading an SRT file or generating them automatically.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/d3\/27\/d327227524f6c0119039097d14ef9b66\/b12435d68ab37a08f026184611479069\/original.jpeg\" height=\"813\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<h3 id=\"5--use-ai-to-quickly-create-quality-videos\">5. Use AI to Quickly Create Quality Videos<\/h3>\n<p>AI-powered tools can speed up video ad production.<\/p>\n<p>The <a href=\"https:\/\/www.semrush.com\/apps\/ai-video-marketing-automator\/\" style=\"text-decoration:none\">AI Video Marketing Automator<\/a> app makes it easy to create video ads.\u00a0<\/p>\n<p>Just select \u201c<strong>AI Prompt<\/strong>\u201d to create a video based on a topic.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ca\/4f\/ca4f6270a56d358207c8efa550af4d78\/08694581a117e321cdf3a59dd7949192\/AD_4nXc-GjNrlJ2J29iDbE9AJEMR4Y-r3N4N7gcEy74PtR-33eLgtwS7he3vovzKC33Bd0P9-QgY0TyJWxSQTDn6gMj2va2L3OuAn3vZj5S-pgGJ4vbiPPnG64sAyr47nJIzGu8ikCX1yA.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"AI Video Marketing Automator app home with the &quot;AI Prompt&quot; button clicked.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ca\/4f\/ca4f6270a56d358207c8efa550af4d78\/08694581a117e321cdf3a59dd7949192\/original.jpeg\" height=\"659\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Then, choose your video length and style (like stock footage or illustrations). You can also add a brand kit to incorporate your brand logo, tone of voice, and colors.\u00a0<\/p>\n<p>And click \u201c<strong>Create Video<\/strong>.\u201d<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ba\/1c\/ba1c183e571d2173a3755ca08c77eefb\/b55360380225cbb35a2788228d7082b9\/AD_4nXc6IN68FUC62DvZRyVNZP6YmMdmSAKpQADtfpH-X_4sj1sCT7BL0gYToJccf7jF45CEWNF3SQTx6Fx1G713HCe2J1_zQ4T60QVEiblLHIaMb-NddSgRSZShWSaseFKymh6oP4k6Gw.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Video settings on the AI Video Marketing Automator app with options to customize the video's length, color scheme, visual style, etc.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/ba\/1c\/ba1c183e571d2173a3755ca08c77eefb\/b55360380225cbb35a2788228d7082b9\/original.jpeg\" height=\"1348\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>You&#8217;ll see a script alongside a preview of the video. Customize what you see here to fit your needs.<\/p>\n<figure class=\"easyimage easyimage-side\"><picture><source srcset=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/29\/88\/298885866124c6b1ec4a070241a397eb\/854e98c8df999cdfcc307d5a7f49f84e\/AD_4nXefDExqCAEtPyVnqeOg-XdqleuDUyn9_5m0Hb-dxLJFyaL2rZCmoclsYR_1RH1aMs7UmJjr4_dNdKw5JVIkMu5orPYYDUG8UGAWf_pHihR9r5kcI0mANr91luE3OMA7ply5oXJj.webp\" type=\"image\/webp\"\/><img decoding=\"async\" alt=\"Content generated by the AI Video Marketing Automator app with a preview on the left and the script on the right.\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/29\/88\/298885866124c6b1ec4a070241a397eb\/854e98c8df999cdfcc307d5a7f49f84e\/original.jpeg\" height=\"768\" loading=\"lazy\" width=\"1010\"\/><\/picture><\/figure>\n<p>Finally, export your finished video in the correct format for your chosen platform and upload it directly to your ad campaign.<\/p>\n<h2 id=\"video-advertising:-your-next-marketing-move\">Video Advertising: Your Next Marketing Move<\/h2>\n<p>Video ads offer a dynamic way to promote your product or service.<\/p>\n<p>Getting started with video advertising doesn&#8217;t have to be complicated or expensive, either.<\/p>\n<p>The <a href=\"https:\/\/www.semrush.com\/apps\/ai-video-marketing-automator\/\" style=\"text-decoration:none\">AI Video Marketing Automator<\/a> app helps you quickly create professional videos you can use for ads.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Video Advertising? Video advertising is a paid marketing tactic that uses video content to promote products, services, or brands in an engaging way\u2014often on social media platforms. For example, here\u2019s a YouTube video ad promoting software company Parallels: Why Is Video Advertising Effective? Video advertising is effective because it captures audience attention more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":106992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[8397,15113,1236],"dealstore":[],"offerexpiration":[],"class_list":["post-106988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-effectively","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Video Advertising? + How to Do It Effectively - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=106988\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Video Advertising? + How to Do It Effectively - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"What Is Video Advertising? Video advertising is a paid marketing tactic that uses video content to promote products, services, or brands in an engaging way\u2014often on social media platforms. For example, here\u2019s a YouTube video ad promoting software company Parallels: Why Is Video Advertising Effective? 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