{"id":106949,"date":"2025-02-24T10:55:04","date_gmt":"2025-02-24T10:55:04","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/best-ads-of-the-week-upi-streeteasy-and-more\/"},"modified":"2025-02-24T10:55:04","modified_gmt":"2025-02-24T10:55:04","slug":"best-ads-of-the-week-upi-streeteasy-and-more","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=106949","title":{"rendered":"Best ads of the week: UPI, StreetEasy and more"},"content":{"rendered":"


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Every week I attempt to share a curated list of creative ads<\/a>. This week, the best ads in my book include new work for UPI in India, StreetEasy<\/a> in the US and Aruba Tourism in South America, among others.<\/p>\n

UPI: offer credit on UPI<\/strong><\/p>\n

Unified Payments Interface (UPI<\/a>) is an \u2018instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones<\/em>\u2018. In India, both consumers and merchants have adopted this payment mechanism in large numbers. A new campaign urges merchants to offer credit card payment option through the UPI interface in order to attract more customers. What I liked about it is that it is rooted in an insight anchored on human behaviour unique to India\u2019s business community. <\/p>\n

Almost all businesses follow some sort of custom or ritual to ward off the evil eye. Practice of vaastu<\/em>, numerology and many such are common. The campaign presents offering credit on UPI as an option to increase business without mocking people\u2019s belief systems. \u2018While old beliefs may guide you, smart financial tools ensure success\u2019<\/em> is the description in the YouTube video. A catchy jingle and a feeling of \u2018yes, I have been in that situation<\/em>\u2018 drives home the point in an entertaining way. <\/p>\n

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