{"id":105698,"date":"2025-02-23T19:13:55","date_gmt":"2025-02-23T19:13:55","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/coach-appoints-mother-london-for-global-campaign\/"},"modified":"2025-02-23T19:13:55","modified_gmt":"2025-02-23T19:13:55","slug":"coach-appoints-mother-london-for-global-campaign","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=105698","title":{"rendered":"Coach appoints Mother London for global campaign"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>Mother London quietly won leather goods brand Coach in 2024, and is now launching its first campaign for the US company, owned by fashion holding group Tapestry. Targeting Gen Z, the work is all about letting go of the relentless need to keep up with the fast pace of life and \u201clive on your own time\u201d instead.<\/p>\n<p>Coach was established in 1941 but has only recently found a mid-market luxury niche that Gen Z seem to adore. It\u2019s just been named in the top five hottest fashion brands in the US, according to the Lyst Index, and the new work features a host of global ambassadors \u2013 actors Elle Fanning and Nazha, model and songwriter Koki, and rapper Youngji Lee \u2013 who are all Gen Z favourites.<\/p>\n<p><iframe loading=\"lazy\" title=\"COACH Spring 2025 Campaign | On Your Own Time | Elle Fanning | #CourageToBeReal\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/ZUwApdaxlS8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Joon Silverstein, chief marketing officer at Coach said: \u201c\u2018On your own time\u2019 delivers a powerful message about finding the courage to live at your own pace. This campaign is meant to inspire our audiences to reclaim agency over the pace of life, and in doing so, feel more empowered and confident to express all of who they are.\u201d<\/p>\n<p>Stuart Vevers, creative director at Coach, said: \u201cI love the freedom and spontaneity of the photography, the sense of a personal, stolen moment within a busy urban crowd. Elaine has a special talent for capturing these honest, unstudied and expressive images that I think feel very Coach.\u201d<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Mother London quietly won leather goods brand Coach in 2024, and is now launching its first campaign for the US company, owned by fashion holding group Tapestry. Targeting Gen Z, the work is all about letting go of the relentless need to keep up with the fast pace of life and \u201clive on your own [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[16648,13503,4449,5714,1543,7028],"dealstore":[],"offerexpiration":[],"class_list":["post-105698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-appoints","tag-campaign","tag-coach","tag-global","tag-london","tag-mother"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coach appoints Mother London for global campaign - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=105698\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coach appoints Mother London for global campaign - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Mother London quietly won leather goods brand Coach in 2024, and is now launching its first campaign for the US company, owned by fashion holding group Tapestry. 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