{"id":105371,"date":"2025-02-23T14:52:57","date_gmt":"2025-02-23T14:52:57","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/allow-and-block-advertising-features-in-google-analytics\/"},"modified":"2025-02-23T14:52:57","modified_gmt":"2025-02-23T14:52:57","slug":"allow-and-block-advertising-features-in-google-analytics","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=105371","title":{"rendered":"Allow And Block Advertising Features In Google Analytics"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>After writing yet another <a href=\"https:\/\/www.simoahava.com\/tags\/customtask\"><code>customTask<\/code><\/a> article on how to <a href=\"https:\/\/www.simoahava.com\/gtm-tips\/respect-opt-out-from-advertising-and-analytics\/\">respect client-side opt-out<\/a> using <a href=\"https:\/\/analytics.google.com\">Google Analytics<\/a> and <a href=\"https:\/\/tagmanager.google.com\/\">Google Tag Manager<\/a>, the analytics.js core library was enhanced with a new field that makes it all a lot easier to do. The field, <code>allowAdFeatures<\/code>, lets you either <strong>allow<\/strong> or <strong>block<\/strong> the <a href=\"https:\/\/support.google.com\/analytics\/answer\/2444872?hl=en&amp;ref_topic=3413645\">request to DoubleClick<\/a> that is initiated when Advertising Features have been enabled.<\/p>\n<p>In this very short article, I\u2019ll quickly show you what the field does and why it\u2019s useful.<\/p>\n<p>                <span class=\"simmer\"><br \/>\n  <span class=\"close\">X<\/span><\/p>\n<p>\n    <span class=\"fa fa-md fa-bell\"\/><br \/>\n    <strong>The Simmer Newsletter<\/strong>\n  <\/p>\n<p>\n    Subscribe to the <a href=\"https:\/\/www.simoahava.com\/newsletter\/\">Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n  <\/p>\n<p>  <\/span><\/p>\n<h2 id=\"advertising-features\">Advertising Features<\/h2>\n<p>If you go to Google Analytics\u2019 Property Settings, you can find the relevant toggles under <strong>Tracking Info<\/strong> -&gt; <strong>Data Collection<\/strong>.<\/p>\n<div style=\"aspect-ratio: 1990 \/ 1102;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2018\/06\/property-settings.jpg\" title=\"Advertising Features property settings\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"1102\" width=\"1990\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2018\/06\/property-settings.jpg#ZgotmplZ\" alt=\"Advertising Features property settings\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>When you enable both these toggles, hits collected to this web property on your site will automatically send the advertising hit to the DoubleClick endpoint, too. In other words, the <strong>analytics.js<\/strong> library downloaded by the analytics setup on your site (deployed via <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/\">Universal Analytics<\/a>, <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/gtagjs\/\">gtag.js<\/a>, or Google Tag Manager snippets) will automatically be equipped with the necessary tools to perform this redirect. If you want to verify that it\u2019s working, you should see the following in the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/google-analytics-debugger\/jnkmfdileelhofjcijamephohjechhna?hl=en\">Google Analytics Debugger<\/a> output in the console:<\/p>\n<div style=\"aspect-ratio: 2116 \/ 348;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2018\/06\/doubleclick-request.jpg\" title=\"DoubleClick request\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"348\" width=\"2116\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2018\/06\/doubleclick-request.jpg#ZgotmplZ\" alt=\"DoubleClick request\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>An alternative way to deploy this feature is to load the <code>displayfeatures<\/code> <a href=\"https:\/\/www.simoahava.com\/analytics\/universal-analytics-plugins-explained\/\">plugin<\/a> if using analytics.js:<\/p>\n<div class=\"highlight\">\n<pre style=\"background-color:#fff;-moz-tab-size:4;-o-tab-size:4;tab-size:4\"><code class=\"language-javascript\" data-lang=\"javascript\">...\nga(<span style=\"color:#a50\">'create'<\/span>, <span style=\"color:#a50\">'UA-12345-1'<\/span>);\nga(<span style=\"color:#a50\">'require'<\/span>, <span style=\"color:#a50\">'displayfeatures'<\/span>);\nga(<span style=\"color:#a50\">'send'<\/span>, <span style=\"color:#a50\">'pageview'<\/span>);\n<\/code><\/pre>\n<\/div>\n<p>The <code>require<\/code> command does the same thing as the Property Setting toggle. The difference is that now you have the option to control whether or not this plugin is loaded.<\/p>\n<p>The third way to deploy this feature is to use the respective tag setting in Google Tag Manager:<\/p>\n<div style=\"aspect-ratio: 1850 \/ 444;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2018\/06\/google-tag-manager-setting.jpg\" title=\"GTM setting\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"444\" width=\"1850\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2018\/06\/google-tag-manager-setting.jpg#ZgotmplZ\" alt=\"GTM setting\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<p>All these settings do the same thing &#8211; once a hit is sent to Google Analytics, a request is sent to the DoubleClick server, too, containing information about the user (such as Client ID) and the web property (Property ID). This request is used to build the <a href=\"https:\/\/support.google.com\/analytics\/answer\/2799357?hl=en\">Demographics and Interests reports<\/a> and for building remarketing audiences.<\/p>\n<h2 id=\"the-new-allowadfeatures-field\">The new <code>allowAdFeatures<\/code> field<\/h2>\n<p>But what if you want to conditionally block the request from being sent? Under <a href=\"https:\/\/brianclifton.com\/blog\/2018\/04\/16\/google-analytics-gdpr-and-consent\/\">GDPR<\/a>, this might be a very good idea. If the visitor doesn\u2019t explicitly opt-in to you aggregating their visit data into DoubleClick servers, you might want to block the request from being sent.<\/p>\n<p>In an <a href=\"https:\/\/www.simoahava.com\/gtm-tips\/respect-opt-out-from-advertising-and-analytics\/\">earlier article<\/a>, I recommended using <a href=\"https:\/\/www.simoahava.com\/analytics\/customtask-the-guide\/\"><code>customTask<\/code><\/a> for this. However, due to how <code>displayFeaturesTask<\/code> <strong>can\u2019t<\/strong> be used to control the plugin \/ Google Tag Manager tag setting, it turned out to be an inefficient solution.<\/p>\n<p>Luckily, Google released the <a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/analyticsjs\/field-reference#allowAdFeatures\"><code>allowAdFeatures<\/code><\/a> field, which you can use to conditionally block the DoubleClick request <strong>regardless<\/strong> of how it was set up.<\/p>\n<p>Note that the field can\u2019t be used to <strong>establish<\/strong> Advertising Features collection. You still need to 1) enable the respective GA Property settings first, OR 2) load the <code>displayfeatures<\/code> plugin, OR 3) toggle the respective setting in your Google Tag Manager tags. This field simply either <strong>allows<\/strong> the request to go through, or <strong>blocks<\/strong> it.<\/p>\n<p>The <strong>default<\/strong> value of the field is <code>true<\/code>, so if you don\u2019t add the field to your setup, the Advertising Features will work regularly, sending the DoubleClick request if necessary. If you set the field to <code>false<\/code>, the DoubleClick request will be unconditionally blocked on the current page.<\/p>\n<p>To use the field in <strong>analytics.js<\/strong>, you can do something like this:<\/p>\n<div class=\"highlight\">\n<pre style=\"background-color:#fff;-moz-tab-size:4;-o-tab-size:4;tab-size:4\"><code class=\"language-javascript\" data-lang=\"javascript\">...\nga(<span style=\"color:#a50\">'create'<\/span>, <span style=\"color:#a50\">'UA-12345-1'<\/span>);\n<span style=\"color:#00a\">if<\/span> (checkUserConsent() === <span style=\"color:#a50\">'NO'<\/span>) {\n  ga(<span style=\"color:#a50\">'set'<\/span>, <span style=\"color:#a50\">'allowAdFeatures'<\/span>, <span style=\"color:#00a\">false<\/span>);\n}\nga(<span style=\"color:#a50\">'send'<\/span>, <span style=\"color:#a50\">'pageview'<\/span>);\n...\n<\/code><\/pre>\n<\/div>\n<p>In the example above, if the method <code>checkUserConsent()<\/code> returns the value <code>'NO'<\/code>, then Advertising Features will be blocked for this tracker.<\/p>\n<p>To use this in Google Tag Manager, you need to go to <strong>More Settings<\/strong> -&gt; <strong>Fields to Set<\/strong>, and add a new field with:<\/p>\n<p><strong>Field name<\/strong>: <code>allowAdFeatures<\/code><br \/><strong>Value<\/strong>: true\/false<\/p>\n<p>Naturally, it\u2019s easiest if you use a variable which checks the user consent, and then make sure the variable returns either <code>true<\/code> or <code>false<\/code>, depending on whether you want to allow or block the DoubleClick request, respectively.<\/p>\n<div style=\"aspect-ratio: 1798 \/ 900;\" class=\"figure nocaption\">\n<p>    <a href=\"https:\/\/www.simoahava.com\/images\/2018\/06\/gtm-allowadfeatures.jpg\" title=\"Allow Ad Features\"><\/p>\n<p>    <img decoding=\"async\" class=\"fig-img\" height=\"900\" width=\"1798\" loading=\"lazy\" src=\"https:\/\/www.simoahava.com\/images\/2018\/06\/gtm-allowadfeatures.jpg#ZgotmplZ\" alt=\"Allow Ad Features\"\/><\/p>\n<p>    <\/a><\/p>\n<\/div>\n<h2 id=\"summary\">Summary<\/h2>\n<p>I hope all that made sense. The point of <code>allowAdFeatures<\/code> is to give you full client-side control over whether or not the DoubleClick request should happen. Due to the flexibility of <code>allowAdFeatures<\/code> I personally use the following setup:<\/p>\n<ol>\n<li>\n<p>Toggle the Remarketing and Advertising Features settings on in Google Analytics \/ Property Settings \/ Tracking Info \/ Data Collection.<\/p>\n<\/li>\n<li>\n<p>Make sure the Advertising Features selections are <strong>disabled<\/strong> in Google Tag Manager tags.<\/p>\n<\/li>\n<li>\n<p>Use the <code>allowAdFeatures<\/code> field to conditionally block the Advertising Features if the visitor has not opted in.<\/p>\n<\/li>\n<\/ol>\n<p>This, in my experience, is the solution that\u2019s easiest to manage.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>After writing yet another customTask article on how to respect client-side opt-out using Google Analytics and Google Tag Manager, the analytics.js core library was enhanced with a new field that makes it all a lot easier to do. The field, allowAdFeatures, lets you either allow or block the request to DoubleClick that is initiated when [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[8397,12765,3657,6284,1531],"dealstore":[],"offerexpiration":[],"class_list":["post-105371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-advertising","tag-analytics","tag-block","tag-features","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Allow And Block Advertising Features In Google Analytics - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=105371\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allow And Block Advertising Features In Google Analytics - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"After writing yet another customTask article on how to respect client-side opt-out using Google Analytics and Google Tag Manager, the analytics.js core library was enhanced with a new field that makes it all a lot easier to do. 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