{"id":104145,"date":"2025-02-22T22:45:56","date_gmt":"2025-02-22T22:45:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/recipes\/category-a-b\/beer\/augustiner-brau-and-james-clay-forge-a-pioneering-partnership-craft-beer-ncl\/"},"modified":"2025-02-22T22:45:56","modified_gmt":"2025-02-22T22:45:56","slug":"augustiner-brau-and-james-clay-forge-a-pioneering-partnership-craft-beer-ncl","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=104145","title":{"rendered":"Augustiner-Br\u00e4u and James Clay Forge a Pioneering Partnership \u2013 Craft Beer NCL"},"content":{"rendered":"


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Munich-based Augustiner-Br\u00e4u<\/a> and West Yorkshire\u2019s James Clay and Sons<\/a> have signed a long-term import and distribution agreement. The deal designates James Clay and Sons as the exclusive custodians of Augustiner\u2019s revered beers within the UK.<\/p>\n

Managing Director, James Clay, expressed his pride in representing Augustiner\u2019s values here in the UK, stating, \u201cAugustiner\u2019s unrelenting commitment to perfection is a powerful reminder that truly inspirational breweries have quality at their heart, not sales and profit. We seek quality, heritage, and authenticity in our partnerships, and few breweries exemplify this more than Munich\u2019s Augustiner.\u201d<\/em><\/p>\n

The core objective of this partnership is to safeguard Augustiner\u2019s quality standards, ensuring the freshest stock for UK retailers. A notable move towards sustainability involves transitioning to non-returnable packaging, facilitating recycling in the UK while eliminating the inefficiencies of return logistics and reducing the associated carbon footprint.<\/p>\n

As part of post-Brexit regulations, bottles will proudly bear the label \u2018James Clay and Sons\u2019 as the official importer. Trade customers are set to enjoy full access to Augustiner-Br\u00e4u\u2019s official glassware and merchandise range, promising a perfect serve every time.<\/p>\n

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Ian Clay, founder of James Clay and Sons, reflects on the partnership: \u201cFor approaching half a century, I have dedicated my professional life to sourcing the world\u2019s finest beers and sharing them with discerning beer drinkers in the UK; this partnership with Augustiner perfectly embodies the mission.\u201d<\/em><\/p>\n

Under this agreement, a curated selection of Augustiner\u2019s beers, including Helles and Edelstoff, alongside specials and seasonals, Pils, Weissbier, Dunkel Helles Bock, and Maximator, will be permanently available. The focus remains on developing the brand as the lager of choice in independent venues that appreciate its quality, tradition, and heritage.<\/p>\n

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For more information on James Clay, please click on the links below:<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Munich-based Augustiner-Br\u00e4u and West Yorkshire\u2019s James Clay and Sons have signed a long-term import and distribution agreement. The deal designates James Clay and Sons as the exclusive custodians of Augustiner\u2019s revered beers within the UK. Managing Director, James Clay, expressed his pride in representing Augustiner\u2019s values here in the UK, stating, \u201cAugustiner\u2019s unrelenting commitment to […]<\/p>\n","protected":false},"author":1,"featured_media":104146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[47900,3171,3091,2171,39570,5986,47901,11188,37015],"dealstore":[],"offerexpiration":[],"class_list":["post-104145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer","tag-augustinerbrau","tag-beer","tag-clay","tag-craft","tag-forge","tag-james","tag-ncl","tag-partnership","tag-pioneering"],"yoast_head":"\nAugustiner-Br\u00e4u and James Clay Forge a Pioneering Partnership \u2013 Craft Beer NCL - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=104145\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augustiner-Br\u00e4u and James Clay Forge a Pioneering Partnership \u2013 Craft Beer NCL - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Munich-based Augustiner-Br\u00e4u and West Yorkshire\u2019s James Clay and Sons have signed a long-term import and distribution agreement. The deal designates James Clay and Sons as the exclusive custodians of Augustiner\u2019s revered beers within the UK. 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