{"id":103088,"date":"2025-02-22T09:09:29","date_gmt":"2025-02-22T09:09:29","guid":{"rendered":"https:\/\/peraltafinancing.com\/adventure\/the-future-of-the-responsible-company\/"},"modified":"2025-02-22T09:09:29","modified_gmt":"2025-02-22T09:09:29","slug":"the-future-of-the-responsible-company","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=103088","title":{"rendered":"The Future of the Responsible Company"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-36093\">\n<div class=\"entry-content\">\n<p>I\u2019ve just read Patagonia\u2019s book,\u00a0<em><span class=\"ml-rte-link-wrapper\" data-redactor-span=\"true\">The Future of the Responsible Company<\/span><\/em>, about the lessons they\u2019ve learned from their first 50 years. (By the way, you should definitely read\u00a0<em><span class=\"ml-rte-link-wrapper\" data-redactor-span=\"true\"><a href=\"https:\/\/uk.bookshop.org\/a\/9404\/9780143109679\">Let My People Go Surfing<\/a><\/span><\/em>\u00a0even if you\u2019re not too fussed about eco stuff. If you prefer podcasts,\u00a0<a href=\"https:\/\/www.wearelookingsideways.com\/p\/the-announcement-episode-1-decision\">this one about Patagonia\u2019s eco-mission<\/a>\u00a0is excellent, as is\u00a0<a href=\"https:\/\/www.bbc.co.uk\/programmes\/w3ct6xl7\">this one<\/a>\u00a0about Chouinard.)<\/p>\n<p>If you run a business, work for a business, or buy stuff from a business, Patagonia is a fascinating company to pay attention to.<\/p>\n<p><strong>Here are some of the notes I took:<\/strong><strong><br \/><\/strong><\/p>\n<ul>\n<li>The company\u2019s longtime purpose statement is: \u201cTo build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.\u201d<\/li>\n<li>Or more simply: \u201cWe\u2019re in business to save our home planet.\u201d<\/li>\n<li>\u201cOur new North Star is to do better than doing less harm or becoming carbon neutral. We could give back to Earth as much as or more than we take\u2014we could do positive good.\u201d<\/li>\n<li>\u201cIn 1960, humanity consumed about half of the planet\u2019s potential resource capacity. By 1987, we exceeded it. 25 years later, we were using the resource capacity of one and a half planets. Now we are using the resource capacity of one and three-quarter planets.\u201d (See also:\u00a0<span class=\"ml-rte-link-wrapper\" data-redactor-span=\"true\"><a href=\"https:\/\/alastairhumphreys.com\/streets\/#:~:text=Earth%20Overshoot%20Day%20marks%20the%20date%20when%20humanity%E2%80%99s%20demand%20for%20ecological%20resources%20and%20services%20in%20a%20given%20year%20exceeds%20what%20Earth%20can%20regenerate%20in%20that%20year.%20We%20maintain%20this%20deficit%20by%20liquidating%20stocks%20of%20ecological%20resources%20and%20accumulating%20waste%2C%20primarily%20carbon%20dioxide%20in%20the%20atmosphere.\">Earth Overshoot Day<\/a><\/span>.)<\/li>\n<li>\u201cThose who watch the forest being cut and raise their voices against it cannot be heard when the company that cuts the trees does not belong to the community. When local politics becomes subservient to distant economic power, the concept of citizenship\u2014of its duties and possibilities\u2014loses its meaning. The human commons loses its value. It too becomes desert.\u201d<\/li>\n<li>\u201cIn 2021, the Biden administration embraced a worldwide initiative called\u00a0<span class=\"ml-rte-link-wrapper\" data-redactor-span=\"true\"><a href=\"https:\/\/www.wilderness.org\/key-issues\/30-x-30-movement\">30\u00d730<\/a><\/span>, which calls for conservation of 30% of the globe\u2019s marine and terrestrial habitat by 2030. The biologist E.O. Wilson went further, calling for a\u00a0<span class=\"ml-rte-link-wrapper\" data-redactor-span=\"true\"><a href=\"https:\/\/eowilsonfoundation.org\/what-is-the-half-earth-project\/\">Half-Earth<\/a><\/span>\u00a0approach to preserve 50% of the Earth\u2019s land and oceans by 2050. As of 2022, only 17% of the Earth\u2019s land and 8% of its oceans are protected.\u201d<\/li>\n<li>\u201cEveryone wants to have meaningful work, but what exactly makes work meaningful? And what does meaningful work have to do with the responsible company?\u201d<\/li>\n<li>\u201cWe learned that we could inspire our customers to do less harm simply by making them aware of the problem and offering a solution. We also learned that by addressing the problem, we had forced ourselves to make a better product.\u201d<\/li>\n<li>\u201cThree important lessons: A grassroots effort could make a difference. A degraded habitat could, with effort, be restored. And the natural world wasn\u2019t just in faraway, silent places\u2014nature still lived outside wilderness, even in our funky oil and ag town, and we could help give it some space to thrive. We had a responsibility to do so.\u201d<\/li>\n<li>\u201cIt dawned on us that we were failing as a business to lead an examined life. It turned out we didn\u2019t know how to make clothing responsibly. What other harms were we causing?\u201d<\/li>\n<li>\u201cWhat\u2019s certain is that any 21st-century business seeking to keep customers and make new friends will need to improve the environmental and social performance of its products.\u201d<\/li>\n<li>\u201cWhat makes a company responsible? Should it have a healthy balance sheet, provide for the well-being of its employees, make excellent products, be a good force in the community, protect nature, and even revive or recharge natural systems? We think that a responsible company bears all those obligations.\u201d<\/li>\n<li>\u201cExternalities are everything a company does that someone else has to pay for\u2014socialism for capitalists. Externalities include community blight when an employer moves on, or a company\u2019s contribution to atmospheric carbon or to oceanic gyros of degraded plastic the size of Texas.\u201d<\/li>\n<li>\u201cOver the coming decade, we will, like all companies, need to be nimble enough to navigate new \u2018natural\u2019 disasters\u2014weather chaos, pollution, shortages, viruses\u2014while owning our responsibility to our workers and fellow human beings.\u201d<\/li>\n<li>\u201cEvery company needs to ask itself: Where are we local? And what are our obligations to those places we call home? What businesses do matters to communities. A company\u2019s decision to put down roots or pull out directly hurts or helps the local citizens.\u201d<\/li>\n<li>\u201cOur immediate responsibility is to reduce the harm we do in our daily work and take Cradle to Cradle responsibility for what we make and what bears our name.\u201d<\/li>\n<li>\u201cIt is time to separate economic health from economic growth\u2014at least the kind of growth that requires ever-increasing extraction of natural resources. It is not pie in the sky to say so. Germany, Japan, and China, among other governments, have made it their policy to create circular economies that promote reduction, reuse, and recycling of materials. The United States needs to build its own circular economy. This would require eliminating government subsidies and tax breaks for industrial agriculture as well as oil and gas production and other non-renewable resources so that prices would reflect true costs. The U.S. Treasury, for example, pays $2 billion a year to support the price of chemically intensive conventional cotton grown in California and Texas. What if the Treasury moved that subsidy to regenerative agriculture\u2014to support growing food that\u2019s good for people and the planet?\u201d<\/li>\n<li>\u201cFor a comprehensive self-examination of your business, we strongly recommend you take the\u00a0<span class=\"ml-rte-link-wrapper\" data-redactor-span=\"true\"><a href=\"https:\/\/www.bcorporation.net\/en-us\/programs-and-tools\/b-impact-assessment\/\">B Impact Assessment<\/a><\/span>. More than 150,000 companies have already done so, many as a first step toward becoming a B Corp.\u201d<\/li>\n<li>\u201cSigning up to the\u00a0<span class=\"ml-rte-link-wrapper\" data-redactor-span=\"true\"><a href=\"https:\/\/www.onepercentfortheplanet.org\/?utm_feeditemid=&amp;utm_device=c&amp;utm_term=environmental%20charity&amp;utm_source=google&amp;utm_medium=ppc&amp;utm_campaign=NL_Website_Traffic&amp;hsa_cam=21920365833&amp;hsa_grp=168629828337&amp;hsa_mt=b&amp;hsa_src=g&amp;hsa_ad=722071070781&amp;hsa_acc=3137760693&amp;hsa_net=adwords&amp;hsa_kw=environmental%20charity&amp;hsa_tgt=kwd-294793495867&amp;hsa_ver=3&amp;gad_source=1&amp;gclid=CjwKCAiA2JG9BhAuEiwAH_zf3hcWmVKdRZlMSgqePwUVE-OrXdseRwbgw9Pk9ZxVeqHw4065Is-XCBoCnSIQAvD_BwE\">1% for the Planet program<\/a><\/span>\u00a0is a great idea.\u201d<\/li>\n<li>\u201cDeciding what to tackle first is never easy, but try applying the 80\/20 rule: If 20% of your products or services generate 80% of your sales, analyzing those products will gauge the lion\u2019s share of your impact.\u201d<\/li>\n<li>\u201cAs a CEO of any company experimenting with change, you could undertake greening in three steps:\n<ol>\n<li>Engage your team to find out the worst things your company does, what costs you the most in reputation and profit, and what will be the easiest problem to correct.<\/li>\n<li>Get together with your team to name priorities for improvement based on your assessment. Use the 80\/20 rule to help define what initial success will look like. Condense that vision into one page.<\/li>\n<li>What does your company now know that enables you to take the next step that may have been out of reach before but suddenly is within sight?\u201d<\/li>\n<\/ol>\n<\/li>\n<li>\u201cExpect internal resistance at first, depending on what you try to do. The poet William Stafford once wrote that no poem should begin with the first line the reader can argue with. Get your people nodding in full agreement a few times before you say something that challenges the half-sleep of received wisdom.\u201d<\/li>\n<li>\u201cKnow your impacts, favor improvement, and share what you learn.\u201d<\/li>\n<li>\u201cYounger people sometimes approach us for career advice, which we\u2019re reluctant to give\u2026 Advice we\u00a0<em>can<\/em>\u00a0give: Explore what kind of work the world needs now.<\/li>\n<li>The 17\u00a0<span class=\"ml-rte-link-wrapper\" data-redactor-span=\"true\"><a href=\"https:\/\/sdgs.un.org\/goals\">UN Sustainable Development Goals<\/a><\/span>\u00a0are almost ludicrously aspirational. Among them: end poverty in all its forms, ensure clean water and energy, make cities livable and inclusive, and change the patterns of consumption that are the root cause of climate change, biodiversity loss, and pollution. Do not dismiss these goals for the scale of their ambition. This is the work that needs to be done.\u201d<\/li>\n<li>\u201cThe aim of the 2017 book\u00a0<em><span class=\"ml-rte-link-wrapper\" data-redactor-span=\"true\"><a href=\"https:\/\/uk.bookshop.org\/a\/9404\/9780141988436\">Drawdown<\/a><\/span><\/em>, edited by Paul Hawken, was to lay out a comprehensive plan to displace enough carbon emissions by 2050 to prevent a rise of more than two degrees Celsius in global temperature. For those who want to do useful work,\u00a0<em>Drawdown<\/em>\u00a0is a good survey of what\u2019s both necessary and feasible.\u201d<\/li>\n<\/ul>\n<p>The book finishes with checklists for your business to tackle\u00a0and\u00a0<span class=\"ml-rte-link-wrapper\" data-redactor-span=\"true\"><a href=\"https:\/\/www.patagonia.com\/static\/on\/demandware.static\/-\/Library-Sites-PatagoniaShared\/default\/dwd52f9d06\/PDF-US\/PAT_FutureResponsible_ReadersGuide-082323.pdf\">teaching \/ discussion guides<\/a>\u00a0that are worth exploring<\/span>. Here\u2019s one of them:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-36094\" src=\"https:\/\/alastairhumphreys.com\/wp-content\/uploads\/2025\/02\/PXL_20250206_0836099912-1024x771.jpg\" alt=\"\" width=\"1024\" height=\"771\" srcset=\"https:\/\/alastairhumphreys.com\/wp-content\/uploads\/2025\/02\/PXL_20250206_0836099912-1024x771.jpg 1024w, https:\/\/alastairhumphreys.com\/wp-content\/uploads\/2025\/02\/PXL_20250206_0836099912-300x226.jpg 300w, https:\/\/alastairhumphreys.com\/wp-content\/uploads\/2025\/02\/PXL_20250206_0836099912-768x578.jpg 768w, https:\/\/alastairhumphreys.com\/wp-content\/uploads\/2025\/02\/PXL_20250206_0836099912-1536x1156.jpg 1536w, https:\/\/alastairhumphreys.com\/wp-content\/uploads\/2025\/02\/PXL_20250206_0836099912-1230x926.jpg 1230w, https:\/\/alastairhumphreys.com\/wp-content\/uploads\/2025\/02\/PXL_20250206_0836099912-970x730.jpg 970w, https:\/\/alastairhumphreys.com\/wp-content\/uploads\/2025\/02\/PXL_20250206_0836099912-600x452.jpg 600w, https:\/\/alastairhumphreys.com\/wp-content\/uploads\/2025\/02\/PXL_20250206_0836099912.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/p>\n<\/p><\/div>\n<footer class=\"entry-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n<\/p><\/div>\n<p><script>\n\t(function(d, s, id) {\n\t\tvar js, fjs = d.getElementsByTagName(s)[0];\n\t\tif (d.getElementById(id)) return;\n\t\tjs = d.createElement(s); js.id = id;\n\t\tjs.src = \"\/\/connect.facebook.net\/en_GB\/all.js#xfbml=1\";\n\t\tfjs.parentNode.insertBefore(js, fjs);\n\t}(document, 'script', 'facebook-jssdk'));\n<\/script><br \/>\n<br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve just read Patagonia\u2019s book,\u00a0The Future of the Responsible Company, about the lessons they\u2019ve learned from their first 50 years. (By the way, you should definitely read\u00a0Let My People Go Surfing\u00a0even if you\u2019re not too fussed about eco stuff. If you prefer podcasts,\u00a0this one about Patagonia\u2019s eco-mission\u00a0is excellent, as is\u00a0this one\u00a0about Chouinard.) If you run [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":103089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11760],"tags":[3619,2481,11298],"dealstore":[],"offerexpiration":[],"class_list":["post-103088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adventure","tag-company","tag-future","tag-responsible"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future of the Responsible Company - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=103088\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of the Responsible Company - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve just read Patagonia\u2019s book,\u00a0The Future of the Responsible Company, about the lessons they\u2019ve learned from their first 50 years. 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(By the way, you should definitely read\u00a0Let My People Go Surfing\u00a0even if you\u2019re not too fussed about eco stuff. If you prefer podcasts,\u00a0this one about Patagonia\u2019s eco-mission\u00a0is excellent, as is\u00a0this one\u00a0about Chouinard.) 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