{"id":103013,"date":"2025-02-22T08:28:01","date_gmt":"2025-02-22T08:28:01","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/how-to-align-your-content-planning-with-googles-e-e-a-t\/"},"modified":"2025-02-22T08:28:01","modified_gmt":"2025-02-22T08:28:01","slug":"how-to-align-your-content-planning-with-googles-e-e-a-t","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=103013","title":{"rendered":"How To Align Your Content Planning With Google\u2019s E-E-A-T"},"content":{"rendered":"


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Google search has evolved far beyond keyword matching. Is your content strategy behind?<\/strong><\/p>\n

When Google started, its only task was to match a search query to keywords within a web document and return the list of all matches to a user.<\/p>\n

This is when a method of \u201ckeyword research and optimization\u201d was born.<\/p>\n

Surprisingly, that method is still the primary method publishers use in hopes of ranking on Google.<\/p>\n

Well, the truth is, Google has moved far beyond that concept.<\/p>\n

It no longer simply matches search queries to keywords.<\/p>\n

It understands search intent and context, and it understands the concept of \u201ccontent quality\u201d much better now.<\/p>\n

It has been a long path. Teaching a machine to surface \u201chigh-quality\u201d content is not easy.<\/p>\n

After all, that concept is hardly definable because \u201cquality\u201d varies based on the searcher\u2019s needs.<\/p>\n

This is why E-E-A-T was born: Humans manually rated auto-generated search results, teaching the algorithm what “quality” results looked like each time.<\/p>\n

What does E-E-A-T mean according to Google?<\/h2>\n

E-E-A-T stands for \u201cExperience, Expertise, Authoritativeness and Trustworthiness\u201d of a website and content creator<\/strong> (yes, both. This is important to note).<\/p>\n

The E-E-A-T concept is discussed in Google\u2019s \u201cQuality Raters\u2019 Guidelines<\/a>\u201d, an extensive document detailing how human raters should be assessing pages they find through Google search.<\/p>\n