{"id":101802,"date":"2025-02-21T16:33:56","date_gmt":"2025-02-21T16:33:56","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/betc-takes-citroen-on-a-bear-hunt\/"},"modified":"2025-02-21T16:33:56","modified_gmt":"2025-02-21T16:33:56","slug":"betc-takes-citroen-on-a-bear-hunt","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=101802","title":{"rendered":"BETC takes Citr\u00f6en on a bear hunt"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"the-post\">\n<p><!-- .entry-header-outer \/--><\/p>\n<div class=\"entry-content entry clearfix\">\n<p>Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the tired old tropes of mountain roads and night time cityscapes. But Citr\u00f6en and BETC have hit a good vein of more cinematic ads that don\u2019t try to say too much.<\/p>\n<p>This one for the C3 sticks to a simple message of comfort, but delivers it with style. Bears like the C3 so much that they chase after the car, longing to hibernate on its luxurious back seat.<\/p>\n<p><iframe loading=\"lazy\" title=\"Citroe\u0308n - The hunt for hibernation\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/SQXVC-SIXV0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Nick Bakshi, a creative director at BETC Paris, said: <em>\u201c<\/em>We wanted the bears to be really lovable. So that you almost feel bad for them that they haven\u2019t caught the car \u2013 even if that would have almost certainly meant the untimely demise of our Citroen drivers.\u201d<\/p>\n<p>Yes, they are lovable. But they are also massive great bears chasing a couple through the woods, which gives the spot an extra edge.<\/p>\n<p>MAA creative scale: 8<\/p>\n<\/p><\/div>\n<p><!-- .entry-content \/--><\/p>\n<p>\t\t<!-- .share-buttons \/--><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the tired old tropes of mountain roads and night time cityscapes. But Citr\u00f6en and BETC have hit a good vein of more cinematic ads that don\u2019t try to say too much. This one for the C3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":101803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[5690,34576,47180,5132,11428],"dealstore":[],"offerexpiration":[],"class_list":["post-101802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-bear","tag-betc","tag-citroen","tag-hunt","tag-takes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BETC takes Citr\u00f6en on a bear hunt - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=101802\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BETC takes Citr\u00f6en on a bear hunt - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the tired old tropes of mountain roads and night time cityscapes. But Citr\u00f6en and BETC have hit a good vein of more cinematic ads that don\u2019t try to say too much. 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