{"id":101484,"date":"2025-02-21T12:54:59","date_gmt":"2025-02-21T12:54:59","guid":{"rendered":"https:\/\/peraltafinancing.com\/business\/marketing\/top-b2b-influencer-marketing-stats-in-2024\/"},"modified":"2025-02-21T12:54:59","modified_gmt":"2025-02-21T12:54:59","slug":"top-b2b-influencer-marketing-stats-in-2024","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=101484","title":{"rendered":"Top B2B Influencer Marketing Stats in 2024"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"\">In the age of <a href=\"https:\/\/aliliaquat.com\/social-media-influencer-pooling\/\" data-type=\"post\" data-id=\"5545\">social media influencers<\/a> and brand endorsements, many B2B marketers might be tempted to chase the allure of massive followings and viral content. But when it comes to reaching decision-makers and building trust in the B2B world, the answer might surprise you.<\/p>\n<p class=\"\">This blog post dives into the top <strong>B2B influencer marketing stats<\/strong> of 2024, revealing what truly matters in today\u2019s B2B landscape and how to leverage influencer marketing effectively for impactful results.<\/p>\n<p class=\"\">Let\u2019s explore the power of thought leadership, industry expertise, and strategic partnerships in <strong>driving sustainable B2B growth<\/strong>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"b-2-b-influencer-marketing-on-the-rise\">B2B Influencer Marketing on the Rise<\/h2>\n<p class=\"has-neve-text-color-color has-nv-light-bg-background-color has-text-color has-background has-link-color wp-elements-077956e965103bd988e0f41171a8194d\">According to a recent poll, <strong>67% of marketers plan to increase their budget for influencer marketing in the next 12 months<\/strong> (<a href=\"https:\/\/goatagency.com\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">source<\/a>).<\/p>\n<p class=\"\">This statistic highlights the growing recognition of influencer marketing\u2019s effectiveness in B2B marketing strategies.<\/p>\n<p class=\"\">But what\u2019s driving this surge? Is it simply about chasing popularity, or are there deeper factors at play?<\/p>\n<p class=\"\">Buckle up, because we\u2019re about to delve into the world of B2B influencer marketing and uncover the secrets to building successful partnerships that deliver real results.<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/aliliaquat.com\/how-to-create-ai-influencer\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" data-src=\"https:\/\/aliliaquat.com\/wp-content\/uploads\/2024\/02\/How-to-Create-an-AI-Influencer-for-FREE.jpg\" alt=\"How to Create a Free AI Influencer\" class=\"wp-image-6637 lazy\" data-srcset=\"https:\/\/aliliaquat.com\/wp-content\/uploads\/2024\/02\/How-to-Create-an-AI-Influencer-for-FREE.jpg 1920w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2024\/02\/How-to-Create-an-AI-Influencer-for-FREE-740x416.jpg 740w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2024\/02\/How-to-Create-an-AI-Influencer-for-FREE-1200x675.jpg 1200w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2024\/02\/How-to-Create-an-AI-Influencer-for-FREE-768x432.jpg 768w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2024\/02\/How-to-Create-an-AI-Influencer-for-FREE-1536x864.jpg 1536w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2024\/02\/How-to-Create-an-AI-Influencer-for-FREE-150x84.jpg 150w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\"\/><\/a><\/figure>\n<h2 class=\"wp-block-heading\" id=\"b-2-b-influencers-trust-and-expertise-matter\">B2B Influencers: Trust and Expertise Matter<\/h2>\n<p class=\"\">While the allure of large followings might exist, B2B influencer marketing goes beyond superficial metrics. Businesses prioritize partnering with individuals who possess qualities crucial for building trust and credibility within the industry.<\/p>\n<p class=\"\">According to a recent study, the top qualities B2B marketers seek in influencers are:<\/p>\n<ul class=\"has-neve-text-color-color has-nv-light-bg-background-color has-text-color has-background has-link-color wp-block-list wp-elements-7e1475b37b74cf73fa89f02b3ccb2ed9\">\n<li class=\"\"><strong>Relevance of audience (98%)<\/strong><\/li>\n<li class=\"\"><strong>Audience sees them as trustworthy (87%)<\/strong><\/li>\n<li class=\"\"><strong>Subject matter expertise (78%)<\/strong><\/li>\n<\/ul>\n<p class=\"\">This emphasis on audience relevance, trust, and expertise highlights the shift from chasing mere popularity to establishing genuine connections with the right audience.<\/p>\n<p class=\"\">In the B2B world, influencers are not just celebrities; they are thought leaders, industry experts, and trusted advisors with the power to influence purchasing decisions.<\/p>\n<p class=\"\">By partnering with these individuals, businesses tap into their established credibility and access their highly engaged, relevant audience. This allows them to build trust and brand awareness among potential customers in a more authentic and impactful way.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/aliliaquat.com\/free-online-reputation-management-tools\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" data-src=\"https:\/\/aliliaquat.com\/wp-content\/uploads\/2023\/02\/7-Free-Online-Reputation-Management-Tools-1200x800.jpg\" alt=\"7 Free Online Reputation Management software\" class=\"wp-image-5132 lazy\" data-srcset=\"https:\/\/aliliaquat.com\/wp-content\/uploads\/2023\/02\/7-Free-Online-Reputation-Management-Tools-scaled.jpg 1200w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2023\/02\/7-Free-Online-Reputation-Management-Tools-300x200.jpg 300w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2023\/02\/7-Free-Online-Reputation-Management-Tools-768x512.jpg 768w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2023\/02\/7-Free-Online-Reputation-Management-Tools-1536x1024.jpg 1536w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\"\/><\/a><figcaption class=\"wp-element-caption\"><strong>Suggested<\/strong>: 7 Free Online Reputation Management software<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"b-2-b-influencer-marketing-delivers-roi\">B2B Influencer Marketing Delivers ROI<\/h2>\n<p class=\"\">The effectiveness of any marketing strategy ultimately boils down to its ability to deliver a return on investment (ROI). While B2B influencer marketing might seem like an intangible concept, the numbers speak for themselves.<\/p>\n<p class=\"has-neve-text-color-color has-nv-light-bg-background-color has-text-color has-background has-link-color wp-elements-a1d0337644cb313cc792efc20655a818\">A recent <a href=\"https:\/\/www.toprankblog.com\/2022\/07\/b2b-influencer-marketing-report-22\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.toprankblog.com\/2022\/07\/b2b-influencer-marketing-report-22\/\" rel=\"noreferrer noopener\">survey<\/a> revealed that <strong>78% of B2B marketers say influencer marketing is effective, even with small campaigns<\/strong>. This statistic dispels the misconception that B2B influencer marketing requires significant investment to yield positive results.<\/p>\n<p class=\"\">Even small, well-crafted campaigns with the right partners can generate valuable leads, brand awareness, and ultimately, drive conversions. This accessibility makes B2B influencer marketing a viable strategy for businesses of all sizes, allowing them to leverage the power of social proof and trusted voices to achieve their marketing goals.<\/p>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/aliliaquat.com\/roi-calculator-social-media-advertising-campaign\/\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"495\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" data-src=\"https:\/\/aliliaquat.com\/wp-content\/uploads\/2023\/03\/Social-Media-Advertising-Campaign-ROI-Calculator.webp\" alt=\"Social Media Advertising Campaign ROI Calculator\" class=\"wp-image-6262 lazy\" data-srcset=\"https:\/\/aliliaquat.com\/wp-content\/uploads\/2023\/03\/Social-Media-Advertising-Campaign-ROI-Calculator.webp 880w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2023\/03\/Social-Media-Advertising-Campaign-ROI-Calculator-740x416.webp 740w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2023\/03\/Social-Media-Advertising-Campaign-ROI-Calculator-768x432.webp 768w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2023\/03\/Social-Media-Advertising-Campaign-ROI-Calculator-150x84.webp 150w\" data-sizes=\"auto, (max-width: 880px) 100vw, 880px\"\/><\/a><\/figure>\n<h2 class=\"wp-block-heading\" id=\"b-2-b-influencer-marketing-content-beyond-the-blog\">B2B Influencer Marketing Content: Beyond the Blog<\/h2>\n<p class=\"\">Forget the traditional blog post format \u2013 B2B influencer marketing offers a diverse landscape for content creation. While blog posts remain a valuable asset, they\u2019re just one piece of the puzzle.<\/p>\n<p class=\"has-neve-text-color-color has-nv-light-bg-background-color has-text-color has-background has-link-color wp-elements-62cbdde19527bdfae38aab6be4d949b8\">According to a survey, <strong>webinars are the top-favored form of B2B influencer marketing content (81%), followed by social media (74%) and blog posts (71%)<\/strong>.<\/p>\n<p class=\"\">This shift towards interactive and engaging formats highlights the importance of fostering connections and knowledge sharing. Webinars, for instance, allow for real-time Q&amp;A sessions, fostering deeper audience engagement and facilitating valuable industry insights.<\/p>\n<p class=\"\">Similarly, social media <a href=\"https:\/\/aliliaquat.com\/b2b-linkedin-marketing-strategy\/\" data-type=\"post\" data-id=\"3149\">platforms like LinkedIn<\/a> and Twitter provide interactive spaces for thought leadership, industry discussions, and targeted content distribution. This creates opportunities for influencers and brands to collaborate on engaging content that resonates with their audience on a deeper level.<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/aliliaquat.com\/how-to-perfect-webinar-guide\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" data-src=\"https:\/\/aliliaquat.com\/wp-content\/uploads\/2021\/07\/How-to-plan-a-perfect-webinar-1024x683.jpg\" alt=\"How to design a perfect webinar\" class=\"wp-image-1274 lazy\" data-srcset=\"https:\/\/aliliaquat.com\/wp-content\/uploads\/2021\/07\/How-to-plan-a-perfect-webinar-1024x683.jpg 1024w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2021\/07\/How-to-plan-a-perfect-webinar-300x200.jpg 300w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2021\/07\/How-to-plan-a-perfect-webinar-768x512.jpg 768w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2021\/07\/How-to-plan-a-perfect-webinar-1536x1024.jpg 1536w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2021\/07\/How-to-plan-a-perfect-webinar-930x620.jpg 930w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2021\/07\/How-to-plan-a-perfect-webinar-150x100.jpg 150w, https:\/\/aliliaquat.com\/wp-content\/uploads\/2021\/07\/How-to-plan-a-perfect-webinar-scaled.jpg 1200w\" data-sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/a><\/figure>\n<h2 class=\"wp-block-heading\" id=\"finding-your-perfect-match-identifying-ideal-b-2-b-influencers\">Finding Your Perfect Match: Identifying Ideal B2B Influencers<\/h2>\n<p class=\"\">Now that we\u2019ve explored the power of trust, ROI, and diverse content formats, the next big question arises: <strong>how do you identify the ideal B2B influencer for your brand?<\/strong><\/p>\n<p class=\"has-neve-text-color-color has-nv-light-bg-background-color has-text-color has-background has-link-color wp-elements-148bd36bce668ace8b7c238131426384\"><strong>Look Beyond Numbers:<\/strong> While follower count may seem alluring, <strong>prioritize relevance and expertise.<\/strong> Search for individuals who resonate with your target audience and possess in-depth knowledge within your industry.<\/p>\n<p class=\"has-neve-text-color-color has-nv-light-bg-background-color has-text-color has-background has-link-color wp-elements-5ac2e24922744226d6e4c1e0d4b353eb\"><strong>Embrace Authenticity:<\/strong> Seek influencers who <strong>align with your brand values<\/strong> and can <strong>genuinely advocate for your product or service.<\/strong><\/p>\n<p class=\"has-neve-text-color-color has-nv-light-bg-background-color has-text-color has-background has-link-color wp-elements-8925ad77502900dc4c1aabf12f83da75\"><strong>Leverage Industry Resources:<\/strong> Utilize platforms like <strong>LinkedIn<\/strong> and <strong>professional communities<\/strong> to discover industry experts and thought leaders.<\/p>\n<p class=\"has-neve-text-color-color has-nv-light-bg-background-color has-text-color has-background has-link-color wp-elements-33da1d3bb534de469e4fe23f4bb38e4d\"><strong>Track Engagement:<\/strong> Analyze the <strong>engagement metrics<\/strong> of potential influencers on their chosen platforms. High engagement indicates a genuinely interested and receptive audience.<\/p>\n<p class=\"has-neve-text-color-color has-nv-light-bg-background-color has-text-color has-background has-link-color wp-elements-8132a18aade0481560c584a252b833eb\"><strong>Don\u2019t be afraid to get creative!<\/strong> Consider partnering with <strong>micro-influencers<\/strong> who might possess a smaller but highly engaged following within your specific niche.<\/p>\n<p class=\"\">By following these tips and delving deeper into these B2B influencer marketing statistics, you\u2019ll be well on your way to <strong>building successful and impactful partnerships<\/strong> that drive real results for your brand.<\/p>\n<div class=\"saboxplugin-wrap\" itemtype=\"http:\/\/schema.org\/Person\" itemscope=\"\" itemprop=\"author\">\n<div class=\"saboxplugin-tab\">\n<div class=\"saboxplugin-gravatar\"><img loading=\"lazy\" class=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" data-src=\"https:\/\/aliliaquat.com\/wp-content\/uploads\/2021\/08\/Ali.jpeg\" width=\"100\" height=\"100\" alt=\"Ali Liaquat\" itemprop=\"image\"\/><\/div>\n<div class=\"saboxplugin-desc\">\n<div itemprop=\"description\">\n<p>Ali is a digital marketing blogger and author who uses the power of words to inspire and impact others. He has written for leading publications like Business2Community, Inc. Magazine, and Marketing Profs. When not writing, he enjoys spending time with his family.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In the age of social media influencers and brand endorsements, many B2B marketers might be tempted to chase the allure of massive followings and viral content. But when it comes to reaching decision-makers and building trust in the B2B world, the answer might surprise you. This blog post dives into the top B2B influencer marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":101485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[14810,13709,8402,4029,213],"dealstore":[],"offerexpiration":[],"class_list":["post-101484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-b2b","tag-influencer","tag-marketing","tag-stats","tag-top"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top B2B Influencer Marketing Stats in 2024 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=101484\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top B2B Influencer Marketing Stats in 2024 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In the age of social media influencers and brand endorsements, many B2B marketers might be tempted to chase the allure of massive followings and viral content. But when it comes to reaching decision-makers and building trust in the B2B world, the answer might surprise you. This blog post dives into the top B2B influencer marketing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fivemor.com\/?p=101484\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-21T12:54:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Top-B2B-Influencer-Marketing-Stats-in-2024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fivemor.com\/?p=101484#article\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/?p=101484\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\"},\"headline\":\"Top B2B Influencer Marketing Stats in 2024\",\"datePublished\":\"2025-02-21T12:54:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=101484\"},\"wordCount\":848,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=101484#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Top-B2B-Influencer-Marketing-Stats-in-2024.jpg\",\"keywords\":[\"B2B\",\"Influencer\",\"marketing\",\"Stats\",\"Top\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/fivemor.com\/?p=101484#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fivemor.com\/?p=101484\",\"url\":\"https:\/\/fivemor.com\/?p=101484\",\"name\":\"Top B2B Influencer Marketing Stats in 2024 - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/fivemor.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fivemor.com\/?p=101484#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/?p=101484#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Top-B2B-Influencer-Marketing-Stats-in-2024.jpg\",\"datePublished\":\"2025-02-21T12:54:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/fivemor.com\/?p=101484#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fivemor.com\/?p=101484\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/?p=101484#primaryimage\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Top-B2B-Influencer-Marketing-Stats-in-2024.jpg\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Top-B2B-Influencer-Marketing-Stats-in-2024.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fivemor.com\/?p=101484#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fivemor.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top B2B Influencer Marketing Stats in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fivemor.com\/#website\",\"url\":\"https:\/\/fivemor.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/fivemor.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fivemor.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/fivemor.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/fivemor.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/fivemor.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fivemor.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/fivemor.com\"],\"url\":\"https:\/\/fivemor.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top B2B Influencer Marketing Stats in 2024 - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fivemor.com\/?p=101484","og_locale":"en_US","og_type":"article","og_title":"Top B2B Influencer Marketing Stats in 2024 - Som2ny Network","og_description":"In the age of social media influencers and brand endorsements, many B2B marketers might be tempted to chase the allure of massive followings and viral content. But when it comes to reaching decision-makers and building trust in the B2B world, the answer might surprise you. This blog post dives into the top B2B influencer marketing [&hellip;]","og_url":"https:\/\/fivemor.com\/?p=101484","og_site_name":"Som2ny Network","article_published_time":"2025-02-21T12:54:59+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Top-B2B-Influencer-Marketing-Stats-in-2024.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fivemor.com\/?p=101484#article","isPartOf":{"@id":"https:\/\/fivemor.com\/?p=101484"},"author":{"name":"admin","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371"},"headline":"Top B2B Influencer Marketing Stats in 2024","datePublished":"2025-02-21T12:54:59+00:00","mainEntityOfPage":{"@id":"https:\/\/fivemor.com\/?p=101484"},"wordCount":848,"commentCount":0,"publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"image":{"@id":"https:\/\/fivemor.com\/?p=101484#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Top-B2B-Influencer-Marketing-Stats-in-2024.jpg","keywords":["B2B","Influencer","marketing","Stats","Top"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fivemor.com\/?p=101484#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fivemor.com\/?p=101484","url":"https:\/\/fivemor.com\/?p=101484","name":"Top B2B Influencer Marketing Stats in 2024 - Som2ny Network","isPartOf":{"@id":"https:\/\/fivemor.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fivemor.com\/?p=101484#primaryimage"},"image":{"@id":"https:\/\/fivemor.com\/?p=101484#primaryimage"},"thumbnailUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Top-B2B-Influencer-Marketing-Stats-in-2024.jpg","datePublished":"2025-02-21T12:54:59+00:00","breadcrumb":{"@id":"https:\/\/fivemor.com\/?p=101484#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fivemor.com\/?p=101484"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/?p=101484#primaryimage","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Top-B2B-Influencer-Marketing-Stats-in-2024.jpg","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2025\/02\/Top-B2B-Influencer-Marketing-Stats-in-2024.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/fivemor.com\/?p=101484#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fivemor.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"Top B2B Influencer Marketing Stats in 2024"}]},{"@type":"WebSite","@id":"https:\/\/fivemor.com\/#website","url":"https:\/\/fivemor.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/fivemor.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fivemor.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fivemor.com\/#organization","name":"Som2ny Network","url":"https:\/\/fivemor.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/","url":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/fivemor.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/fivemor.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/fivemor.com\/#\/schema\/person\/b85e3c3dc0e1daea076524dc8810c371","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fivemor.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Ffivemor.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/fivemor.com"],"url":"https:\/\/fivemor.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/101484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101484"}],"version-history":[{"count":0,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/posts\/101484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=\/wp\/v2\/media\/101485"}],"wp:attachment":[{"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101484"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=101484"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/fivemor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=101484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}