{"id":100982,"date":"2025-02-21T06:42:37","date_gmt":"2025-02-21T06:42:37","guid":{"rendered":"https:\/\/peraltafinancing.com\/advertising\/advertising-to-baby-boomers-people-hate-ads\/"},"modified":"2025-02-21T06:42:37","modified_gmt":"2025-02-21T06:42:37","slug":"advertising-to-baby-boomers-people-hate-ads","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=100982","title":{"rendered":"Advertising to Baby Boomers: People hate ads."},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"post-body-6108066715343447622\" itemprop=\"description articleBody\">\n<p><span style=\"color: red;\">*<span style=\"color: black;\"><em>The following post is about advertising <strike>to baby boomers<\/strike><\/em>.<\/span><\/span><\/p>\n<p><span style=\"color: red;\"><span style=\"color: black;\"\/><\/span><\/p>\n<p>A shocking research report featured in The New York Times: <\/p>\n<blockquote><p>\n<strong><a href=\"https:\/\/www.nytimes.com\/2019\/10\/28\/business\/media\/advertising-industry-research.html\" target=\"_blank\">The Advertising Industry Has a Problem: People Hate Ads<\/a><\/strong><em><br \/>By Tiffany Hsu<\/em><br \/>\u2026 The advertising industry faces an \u201cexistential need for change,\u201d according to a blunt report published on Monday by the research firm Forrester. Now the agencies must \u201cdisassemble what remains of their outmoded model\u201d or risk \u201cfalling further into irrelevance,\u201d the report concludes.<\/p><\/blockquote>\n<p>And there are various surveys from multiple sources to back this up:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"239\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjtMyvTnudCYvcJsdgfjKU39n6PWe5GoCXMzMfEqP0j9CPV6a84_N-ZH6NJerwtxlEdxoTQZpr_90iJeDszRmyvnsaXUF_r-B_dY2OdnIFlw0dmBcfVqCofhJVjO8nAfBSaeMMkQw\/?imgmax=800\" width=\"487\"\/><\/p>\n<p>Scary!\u00a0 Except \u2026 I forgot to add the dates of these surveys:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"209\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEhZHlSKmi4VflFb11j3SLc0y4AXROUZna_bgyLzZcWVeJfNDv6M7L0jWkt13Iari0brfDtSASLjMUyNHTTrl7Mj_JcNyvtl9C_D_vOVH7SpTgrxy-HkmWUJ3ehw5212dN6vr1Vm-w\/s1600\/image%5B42%5D.png\" width=\"489\"\/><\/p>\n<p>Most of the above statistics are from <a href=\"https:\/\/www.amazon.com\/Mirror-Makers-American-Advertising-Creators\/dp\/0252066596\/\" target=\"_blank\"><strong>The Mirror Makers<\/strong><\/a> by Stephen Fox:<br \/>\n<br \/><a href=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEg7XWcU1kH7zSIQMkaVCl0psWUyv3fEFquJEqTYIwAb4fz8mHoxrzfHwUHM6LNvyIQhefQ4xGAJlM86ru_a8Pm4Y-l74a57omo8KNEVxl-XVKvImMD6eR1adLsUmALN97W2onMc6A\/s1600-h\/image%5B53%5D.png\"><em><img loading=\"lazy\" decoding=\"async\" alt=\"image\" border=\"0\" height=\"114\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEiatL1YUiRE_Gw_5_ClMZsNFCxhKXhTfjwf1oDf8McRRxtK1FJdOWxKh2oocV1F-4unjFPd3drgzAIlJf4hw431xJ8Xw_17XTW5NSHnXNQDzdI4JZ3a9vBUyf_x-fNltAZJHXWyUQ\/?imgmax=800\" title=\"image\" width=\"487\"\/><\/em><\/a><\/p>\n<p>So not much has changed. Or maybe a lot has changed.\u00a0 Nowadays:<\/p>\n<blockquote><p>\n\u2026 As advertisers bombard consumers across platforms like Twitch, Facebook, television, billboards and more, consumers are trying to get away, signing up for ad blockers and subscription services \u2026<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" align=\"right\" height=\"184\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEh-p-plGXgDwR06TBxGb4CbB9CxBcqCCI2aVz7evMI8iGoTh8OMqxLaGGnFCimGlQUznSPD4F0wdKxkxLfeacGyUE8pDtbs4Yz42F7pI5nNEDTXQDnWaqI7SNA2diVw_4UHa73eFg\/s1600\/image%25255B5%25255D.png\" style=\"margin: 0px 0px 0px 4px; float: right; display: inline;\" width=\"270\"\/>The truth is messier. Few people admit to enjoying ads. In the olden days, advertising on radio and television was often tastelessly intertwined. Today (or maybe it was ten years ago, it\u2019s hard to keep up) we would call this <a href=\"http:\/\/www.advertisingtobabyboomers.com\/2016\/11\/digital-ad-shenanigans-academic-edition.html\" target=\"_blank\"><strong>Madison &amp; Vine or Product Placement or Native Advertising or Stealth Advertising<\/strong><\/a><em\/>. There were complaints, and things changed. By the late 1950s, you listened to\/watched a program \u2013 then came the commercial breaks. <a href=\"http:\/\/www.advertisingtobabyboomers.com\/2017\/07\/the-interminable-death-of-television.html\" target=\"_blank\"><strong>This technique is still effective today<\/strong><\/a>.<\/p>\n<p>Most people don\u2019t mind and many even like advertising &#8211; if it\u2019s positioned as such, doesn\u2019t constantly bombard you.\u00a0 I wrote about this years ago:<\/p>\n<blockquote><p>\n<em>06 March 2012<\/em><strong><br \/><a href=\"http:\/\/www.advertisingtobabyboomers.com\/2012\/03\/digital-distractions.html\" target=\"_blank\">Digital Distractions<\/a><\/strong><br \/>Advertisers are getting wise to the drawbacks of marketing in the digital nest \u2026 The more people use smartphones, the less they\u2019ll tolerate silly graphical doodads mucking up their small screens.<\/p><\/blockquote>\n<p>Back to the NYT article:<\/p>\n<blockquote><p>\n\u2026 Agencies must \u201cdisassemble what remains of their outmoded model\u201d or risk \u201cfalling further into irrelevance,\u201d the report concludes \u2026<\/p><\/blockquote>\n<p>\nThe \u201coutmoded model\u201d happened when the internet exploded \u2013 and the industry became greedy. With greed came all this and this and this:<\/p>\n<blockquote>\n<p><strong><a href=\"http:\/\/www.advertisingtobabyboomers.com\/2016\/10\/digital-ad-shenanigans.html\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" align=\"right\" height=\"244\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/I\/51JDjoEnDiL._SX314_BO1,204,203,200_.jpg\" style=\"margin: 0px 0px 0px 4px; float: right; display: inline;\" width=\"163\"\/>Digital Ad Shenanigans<\/a><\/strong><br \/>It\u2019s been a bad week or so for online advertising foolishness and chicanery.<\/p>\n<p><strong><a href=\"http:\/\/www.advertisingtobabyboomers.com\/2017\/02\/black-ops-advertising-by-mara-einstein.html\" target=\"_blank\">Black Ops Advertising by Mara Einstein<\/a><\/strong><br \/><img decoding=\"async\" alt=\"Rolling on the floor laughing\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjlU4gr_EEoXzVKrDS-Nj7Za_wiNBIVaYta6FI6G_hgIO6lljCK9OW-BIDi1haANsD4nNDeNiRyuPq6OMgbXlMo1NskV3E7gps-zi9j0L4xi1nZvEbELWkXITcTNvxzVXdLGaj-tQ\/?imgmax=800\"\/>\u00a0 What a wacky virtual world we live in!\u00a0 Streams of prose, pictures, videos, all not what they seem.\u00a0 <em>Alice in Wonderland<\/em>, by comparison, is rather prosaic.<\/p>\n<\/blockquote>\n<p>Follow this crazy guy if you want to know more:<\/p>\n<p><strong><a href=\"http:\/\/adcontrarian.blogspot.com\/\" target=\"_blank\">The Ad Contrarian<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/adcontrarian.blogspot.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" height=\"93\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEjvywd_BnHPPYCtKPkUkauA6oShi3yU-WdZKaDbAtkxNNkQoCWaSC5j3WlcYDQsjVGGbRzJriH1fIge6GvJfUS8TMrlQY9W8AkmUrTRkfgpWoRTACkiW4qeCAdaJ776FhAK77JJ\/s1600\/10%253A8+TAC+Logo+r2.001.jpg\" width=\"513\"\/><\/a><br \/><strong><img decoding=\"async\" src=\"https:\/\/blogger.googleusercontent.com\/img\/b\/R29vZ2xl\/AVvXsEh9mQTmYTuzfVlrO6eV8xWeUnI1C2XpUNdKsz9IZDD2xaO5XVQ3ORP1tfEcJOR-ANfbi42264shMH9uM8amud6UZg1G3KuA7-zSVvDmraLQ7gZCV0ui05nWZW4WTAeEcBfRA7fk3g\/s1600\/image%25255B22%25255D.png\"\/><\/strong><\/p>\n<hr\/>\n<p><span style=\"color: red;\">*<span style=\"color: black;\"><em>The link below is to a silly piece about <strike>advertising to<\/strike> baby boomers<\/em>:<\/p>\n<p><strong><a href=\"https:\/\/medium.com\/@ChuckNyren\/should-older-people-be-allowed-to-change-their-age-dfb481ecb24\" target=\"_blank\">Should older people be allowed to change their age?<\/a><\/strong><br \/>by Chuck Nyren<br \/>Nov 4 \u00b7 2 min read<\/p>\n<p><\/span><\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>*The following post is about advertising to baby boomers. A shocking research report featured in The New York Times: The Advertising Industry Has a Problem: People Hate AdsBy Tiffany Hsu\u2026 The advertising industry faces an \u201cexistential need for change,\u201d according to a blunt report published on Monday by the research firm Forrester. Now the agencies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":100983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[14239,8397,2047,19363,25878,3794],"dealstore":[],"offerexpiration":[],"class_list":["post-100982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ads","tag-advertising","tag-baby","tag-boomers","tag-hate","tag-people"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advertising to Baby Boomers: People hate ads. - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=100982\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising to Baby Boomers: People hate ads. - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"*The following post is about advertising to baby boomers. A shocking research report featured in The New York Times: The Advertising Industry Has a Problem: People Hate AdsBy Tiffany Hsu\u2026 The advertising industry faces an \u201cexistential need for change,\u201d according to a blunt report published on Monday by the research firm Forrester. 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A shocking research report featured in The New York Times: The Advertising Industry Has a Problem: People Hate AdsBy Tiffany Hsu\u2026 The advertising industry faces an \u201cexistential need for change,\u201d according to a blunt report published on Monday by the research firm Forrester. 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