{"id":100889,"date":"2025-02-21T05:38:58","date_gmt":"2025-02-21T05:38:58","guid":{"rendered":"https:\/\/peraltafinancing.com\/analytics\/gtmtips-use-enhanced-ecommerce-data-layer-with-facebook-pixel\/"},"modified":"2025-02-21T05:38:58","modified_gmt":"2025-02-21T05:38:58","slug":"gtmtips-use-enhanced-ecommerce-data-layer-with-facebook-pixel","status":"publish","type":"post","link":"https:\/\/fivemor.com\/?p=100889","title":{"rendered":"#GTMTips: Use Enhanced Ecommerce Data Layer With Facebook Pixel"},"content":{"rendered":"


\n<\/p>\n

\n

A recurring question in the Google Tag Manager<\/a> communities (e.g. product forums<\/a>) is how to use an Enhanced Ecommerce dataLayer<\/code> object with the Facebook pixel code<\/a><\/strong>? It\u2019s a common question since running a Facebook conversion pixel on a site that also collects data from the store into Google Analytics\u2019 Enhanced Ecommerce<\/a> reports is probably a very typical scenario.<\/p>\n

\n

Side note: Since Google+ is about to go the way of the dodo, I\u2019ve created an archive of the entire community<\/a> which you can browse and make text searches against.<\/p>\n<\/blockquote>\n

I\u2019ve shared a tip on this before<\/a>, but I think I need to be even more specific and give concrete examples how to populate the various properties of the Facebook pixel object.<\/p>\n

For a guide on how to implement the Facebook pixel, check out Yehoshua\u2019s amazing Facebook Pixel with Google Tag Manager guide<\/a>.<\/p>\n


\n X<\/span><\/p>\n

\n
\n The Simmer Newsletter<\/strong>\n <\/p>\n

\n Subscribe to the Simmer newsletter<\/a> to get the latest news and content from Simo Ahava into your email inbox!\n <\/p>\n

<\/span><\/p>\n

Tip 95: Use the Facebook Pixel with an Enhanced Ecommerce Data Layer<\/h2>\n
\n

<\/p>\n

\"Enhanced<\/p>\n

<\/a><\/p>\n<\/div>\n

The solution here is to create an API<\/strong> that you can pass your Enhanced Ecommerce products array to, and it will return the array all reduced and converted to the various formats required by the Facebook Pixel.<\/p>\n

First things first, you need to create the Custom JavaScript variable<\/strong>.<\/p>\n

    \n
  1. \n

    Create a new Custom JavaScript variable<\/strong> in the GTM UI.<\/p>\n<\/li>\n

  2. \n

    Name it {{EECFB API}}<\/code> (or something less of an abomination, if you wish).<\/p>\n<\/li>\n

  3. \n

    Add the following code within:<\/p>\n<\/li>\n<\/ol>\n

    \n
    function<\/span>() {\n  return<\/span> function<\/span>(products) {\n    if<\/span> (!Array<\/span>.isArray(products)) {\n      return<\/span>;\n    }\n    \n    var<\/span> idList = products.map(function<\/span>(prod) {\n      return<\/span> !!prod.id && prod.id.toString();\n    });\n    \n    var<\/span> totalValue = products.reduce(function<\/span>(acc, cur) {\n      return<\/span> !!cur.price && !!cur.quantity ? acc + (cur.price * cur.quantity) : acc;\n    }, 0<\/span>);\n    \n    var<\/span> totalQuantity = products.reduce(function<\/span>(acc, cur) {\n      return<\/span> !!cur.quantity ? acc + parseInt<\/span>(cur.quantity) : acc;\n    }, 0<\/span>);\n    \n    var<\/span> contentsArray = products.map(function<\/span>(prod) {\n      return<\/span> {\n        id: !!prod.id ? prod.id.toString() : undefined<\/span>,\n        item_price: !!prod.price ? parseFloat<\/span>(prod.price) : undefined<\/span>,\n        quantity: !!prod.quantity ? parseInt<\/span>(prod.quantity) : undefined<\/span>\n      };\n    });\n    \n    return<\/span> {\n      content_ids: idList,\n      value: totalValue,\n      num_items: totalQuantity,\n      contents: contentsArray\n    };\n  };\n}\n<\/code><\/pre>\n<\/div>\n
    This code actually returns<\/strong> a function, so it\u2019s basically a wrapper for a closure<\/strong>, which you can then call in your other tags using a parameter.<\/p>\n
    When you invoke this API in a Custom HTML tag, for example, you need to have a variable reference to the products<\/code> array at hand to pass to this API as a parameter (I\u2019ll show you an example soon).<\/p>\n
    The API returns an object with four properties:<\/p>\n\n\n\n\n\n\n\n\n
    Property<\/th>\nDescription<\/th>\nSample output<\/th>\n<\/tr>\n<\/thead>\n
    content_ids<\/code><\/td>\nArray of all the Product IDs.<\/td>\n['id123', 'id234', 'id345']<\/code><\/td>\n<\/tr>\n
    value<\/code><\/td>\nThe sum of all the product prices multiplied by their respective quantities.<\/td>\n63.55<\/code><\/td>\n<\/tr>\n
    num_items<\/code><\/td>\nThe sum of all the quantities in the array.<\/td>\n5<\/code><\/td>\n<\/tr>\n
    contents<\/code><\/td>\nThe products array converted to the format Facebook requires.<\/td>\n[{id: 'id123', quantity: 2, item_price: 10.2}]<\/code><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
    How to put it all together<\/h3>\n
    Let\u2019s take the Facebook Purchase<\/strong> event as an example. Here\u2019s what you\u2019d need to do.<\/p>\n
    First, let\u2019s say this is what your Enhanced Ecommerce purchase<\/strong> object looks like:<\/p>\n
    \n
    ecommerce: {\n  purchase: {\n    products: {\n\t  actionField: {...},\n\t  products: [{\n        id: 'shirt1'<\/span>, \n        name: 'T-Shirt'<\/span>, \n        price: '15.99'<\/span>, \n        quantity: 2<\/span>\n      },{\n        id: 'pants2'<\/span>, \n        name: 'Pants'<\/span>, \n        price: '9.99'<\/span>, \n        quantity: 3<\/span>\n      }]\n    }\n  }\n}\n<\/code><\/pre>\n<\/div>\n
      \n
    1. \n
      First, create a Data Layer variable for variable name ecommerce.purchase.products<\/code> and name it {{ecommerce.purchase.products}}<\/code>. This is the reference to the products in your Enhanced Ecommerce purchase object.<\/p>\n<\/li>\n
    2. \n
      Create a Custom HTML tag that fires after your Facebook pixel has been initialized.<\/p>\n<\/li>\n
    3. \n
      This is what the contents might look like:<\/p>\n<\/li>\n<\/ol>\n
      \n
      script>\n  (function<\/span>() {\n    \/\/ Get reference to the Enhanced Ecommerce products\n<\/span>\tvar<\/span> prods = {{ecommerce.purchase.products}};\n\t\n\t\/\/ Poll the custom Facebook API with this array\n<\/span>\tvar<\/span> fbObj = {{EECFB API}}(prods);\n\t\n\t\/\/ Create the FB pixel call\n<\/span>\tif<\/span> (typeof<\/span> window<\/span>.fbq === 'function'<\/span>) {\n\t  window<\/span>.fbq('track'<\/span>, 'Purchase'<\/span>, {\n        value: fbObj.value,\n        content_ids: fbObj.content_ids,\n        contents: fbObj.contents,\n        num_items: fbObj.num_items\n\t  });\n\t}\n  })();\nscript<\/span>><\/code><\/pre>\n<\/div>\n
      It\u2019s an imaginary situation – you wouldn\u2019t typically send the Facebook Purchase event with that payload.<\/p>\n
      Anyway, what happens here is that first you fetch a reference to the products<\/code> array in the Enhanced Ecommerce purchase object. Then, you call the {{EECFB API}}<\/code> passing that array as the parameter. The API returns an object, which you store in the fbObj<\/code> local variable.<\/p>\n
      Then, you simply access the properties of this object (listed in the table earlier in this article) in the fbq()<\/code> call. That\u2019s how you build the required pixel call with all the necessary parameters.<\/p>\n
      So, the window.fbq()<\/code> method is actually<\/strong> called with these values:<\/p>\n
      \n
      window<\/span>.fbq('track'<\/span>, 'Purchase'<\/span>, {\n  value: 61.95<\/span>,\n  content_ids: ['shirt1'<\/span>, 'pants2'<\/span>],\n  contents: [{\n    id: 'shirt1'<\/span>, \n    item_price: 15.99<\/span>, \n    quantity: 2<\/span>\n  },{\n    id: 'pants2'<\/span>, \n    item_price: 9.99<\/span>, \n    quantity: 3<\/span>\n  }],\n  num_items: 5<\/span>\n});\n<\/code><\/pre>\n<\/div>\n
      Summary<\/h2>\n
      What you\u2019re creating here is a helper<\/strong> function that automatically chews up your Enhanced Ecommerce products and spits out the values in a format required by the Facebook pixel.<\/p>\n
      You can freely extend the variable with other properties, and adapting it to other source object formats should be quite simple to do, too.<\/p>\n
      In any case, let me know in the comments if you think the API needs some other properties, or if you need help in extending it!<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"
      A recurring question in the Google Tag Manager communities (e.g. product forums) is how to use an Enhanced Ecommerce dataLayer object with the Facebook pixel code? It\u2019s a common question since running a Facebook conversion pixel on a site that also collects data from the store into Google Analytics\u2019 Enhanced Ecommerce reports is probably a […]<\/p>\n","protected":false},"author":1,"featured_media":100891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12033],"tags":[11603,11161,14269,15100,14492,564,24001],"dealstore":[],"offerexpiration":[],"class_list":["post-100889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-data","tag-ecommerce","tag-enhanced","tag-facebook","tag-gtmtips","tag-layer","tag-pixel"],"yoast_head":"\n#GTMTips: Use Enhanced Ecommerce Data Layer With Facebook Pixel - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fivemor.com\/?p=100889\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#GTMTips: Use Enhanced Ecommerce Data Layer With Facebook Pixel - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"A recurring question in the Google Tag Manager communities (e.g. product forums) is how to use an Enhanced Ecommerce dataLayer object with the Facebook pixel code? 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