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\u00a0<\/p>\n \u00a0<\/p>\n Most business owners aren\u2019t also marketers so when they start out there is a steep learning curve. A learning curve that usually will involve a lot of trial and error, as well as possibly learning by getting support from a marketing expert whether that be in a membership, course or working directly. Here are some of the common traits in beginner marketing<\/p>\n \u00a0<\/p>\n Relying social, or predominately, on social media<\/strong><\/p>\n Most new small business owners first port-of-call for marketing will be social media. Given that social media ia free and offers the opportunity to attract clients and customers worldwide it is very appealing. Often many small business owners will have already used social media personally and so the technology is familiar.<\/p>\n \u00a0<\/p>\n Posting without a plan\u00a0<\/strong><\/p>\n As mentioned most small business owners will start their marketing with social media marketing and they\u2019ll post what they want, when they want. There will be no planning in advance and no overarching strategy. They post to \u2018be seen\u2019 and to \u2018make sales\u2019 without really knowing what content will make that happen.<\/p>\n \u00a0<\/p>\n Chasing trends<\/strong><\/p>\n Given that beginner marketing focuses on social media very often small business owners will often focus on trends. This can be anything from using trending sounds on TikTok or Instagram Reels in an effort to get pushed out more to creating posts based on a current trend.<\/p>\n \u00a0<\/p>\n Prioritising virality<\/strong><\/p>\n One of the reasons beginner marketing focuses on chasing trends is because those business owners are prioritising virality. Their belief is that if only they could go viral their business would blow up. They truly believe that the secret to success is just by having more people become aware of their business.<\/p>\n \u00a0<\/p>\n Short-term focus<\/strong><\/p>\n Beginner marketing is usually short-term focused. This is true both in terms of planning and in the life-span of the marketing Beginners will usually not be planning or up to the max of a month and they\u2019ll use marketing that has a short-term lifespan. The focus is very much on marketing to generate sales now rather than in the future.<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n Advanced marketing and beginner marketing are very different. Whilst there is crossover in marketing channels for example both beginner and advanced marketing may use social media and email marketing their approach will be different. Here are some of the common traits in advanced marketing<\/p>\n \u00a0<\/p>\n Diversify their marketing by using a number of marketing channels<\/strong><\/p>\n Whereas beginner marketing focused predominately on social media advanced marketing continues to use social media, but will diversify and have a multi-channel approach. Diversification will ensure that the business is marketing in some places that it owns \u2013 for example email marketing. When diversifying the focus will also be on ensuring the channels are strategically chosen so the buyer journey can be completed with and without social media.<\/p>\n \u00a0<\/p>\n Repurposing content<\/strong><\/p>\n Beginners often don\u2019t know what marketing is and isn\u2019t working and so will constantly be making new content and hoping for the best. Those who are running advanced marketing know what does and doesn\u2019t work. Therefore, they don\u2019t keep on reinventing the wheel. They\u2019ll focus on works and look for ways to repurpose that both on the same marketing channels, as well as across other marketing channels.<\/p>\n \u00a0<\/p>\n Focus on evergreen marketing<\/strong><\/p>\n Rather than running after trends advanced marketing focuses mainly on evergreen marketing. This is marketing that is value today, next week, next month and even next year. By focusing on evergreen marketing the marketing has a longer life span and means it is valuable to the business long after it was originally created.<\/p>\n \u00a0<\/p>\n Value conversions over visibility and engagements<\/strong><\/p>\n Smart business owners know the key to growth isn\u2019t purely to have more people be aware of their business. They know a viral post won\u2019t change everything. They need to ensure that they are seen by the right people and that there is the content for people to not just like like and comment, but to buy.<\/p>\n \u00a0<\/p>\n Places email marketing at the centre of their marketing<\/strong><\/p>\n Advanced marketing highly values email marketing. Whereas as beginner marketing may include email marketing it is likely to be basic and focus on a newsletter. When moving to advanced marketing the focus is now on segmentation, targeting and automated email sequences. It is about using what you know about your subscribers to be able to send them email that will convert.<\/p>\n \u00a0<\/p>\n Automate and systemise<\/strong><\/p>\n Smart business owners know that for sustainable growth they need to be able to scale their marketing without working more and the answer to that is automation and systems. This looks different in many business but can be anything from automated email sequences, recorded webinar funnels or using ManyChat.<\/p>\n \u00a0<\/p>\n![\"Why](\"https:\/\/i0.wp.com\/www.charellegriffith.com\/wp-content\/uploads\/2025\/02\/Why-Sustainable-Growth-Happens-When-You-Stop-Marketing-Like-a-Beginner-Pin.png?resize=980%2C1470&ssl=1\")
This page may include affiliate links, which means that if you choose to make a purchase, I may earn a commission. This commission comes at no additional cost to you.\u00a0<\/em><\/p>\nWHY SUSTAINABLE GROWTH HAPPENS WHEN YOU STOP MARKETING LIKE A BEGINNER<\/span><\/strong><\/h2>\n
What Beginner Marketing Looks Like \u2013 and Why It\u2019s Unsustainable<\/b><\/h2>\n
What advance, sustainable marketing looks like<\/strong><\/h2>\n