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Real estate scripts are misunderstood. They aren\u2019t about making you sound like a cookie-cutter robot or not allowing you to be yourself.\u00a0<\/span><\/p>\n It\u2019s exactly the opposite. They\u2019re about giving you a framework for communication so that you can break the ice and get your message across clearly. Scripts give you the freedom to be yourself without fumbling for what to say next.\u00a0<\/span><\/p>\n If you came here looking for some effective Tom Ferry scripts, you\u2019ll get them. But this blog is also about how to use real estate agent scripts more effectively. Once you have a great script and know how to use it, that\u2019s where your greatness begins to shine.<\/span><\/p>\n Real estate scripts are pre-planned, practiced conversations or text communication with specific phrasing meant to gain a reaction or form a connection with a buyer or seller. Emails and texts are also scripts.<\/span><\/p>\n There is an art to creating good realtor scripts and an art to modifying them.\u00a0<\/span><\/p>\n Bad scripts either lock you into a corner or give you too much freedom in the wrong areas so that the conversation flows in unnatural ways. Here\u2019s a bad script:<\/span><\/p>\n \u201cHey Dave, it\u2019s Tom Ferry at Banana Realty. How are you doing today?\u201d\u00a0<\/span><\/em><\/p>\n \u201cThat\u2019s good to hear. Have you thought about buying or selling real estate recently?\u201d\u00a0<\/span><\/em><\/p>\n \u201cWell in that case, do you know anyone who may be interested?\u201d<\/span><\/em><\/p>\n A good real estate script on the other hand makes it easy to pick up the phone. Good scripts usually work in two different ways simultaneously:<\/span><\/p>\n Here\u2019s an example of a great <\/span>listing script for real estate<\/span><\/a> agents to use.\u00a0<\/span><\/p>\n Make sure your script checks off these boxes:<\/span><\/p>\n Now, let\u2019s dive into some tips on how to make the most out of your scripts.\u00a0<\/span><\/p>\n Assumptive language<\/span><\/a> is about making the person you\u2019re talking to feel as if they\u2019ve already taken the next step, such as \u201cWhen we get together\u201d or \u201cAfter we sell your home for top dollar.\u201d It paints a picture in their mind.\u00a0<\/span><\/p>\n When it comes to email or text messages, you gotta grab them fast. Here\u2019s an awesome <\/span>appointment setting script<\/span><\/a> that does just that.\u00a0<\/span><\/p>\n Go to Zillow and take a screenshot of a past client\u2019s home with the price included in it.<\/span><\/p>\n Next, put the picture in the body of an email (not as an attachment) that says:<\/span><\/p>\n \u201cZillow says your home is worth $______. Do you agree with that price? I have my opinion. What do you think?\u201d<\/span><\/i><\/p>\n Simple, clean, and EXTREMELY effective.\u00a0<\/span><\/p>\n The entire point of having a script is to be prepared and always know what to say next. But the issue is, conversations aren\u2019t a one-way street. Objection handlers are scripts in themselves. You can find objection handler scripts of their own or you can create your own to match any script you may be using.\u00a0<\/span><\/p>\n If you want to see objections handled masterfully, there\u2019s no one better than Mr. Exactly What To Say himself, Phil Jones. Check out <\/span>where he shows you how to handle objections<\/a>. As you\u2019ll see, it often comes down to leading the conversation through progressive questions.\u00a0<\/span><\/p>\n The only way your scripts are going to sound natural and actually make your life easier is if they become second nature. That will only happen through practice and roleplay.\u00a0<\/span><\/p>\n Our coaching members dedicate themselves to roleplaying and helping each other fine-tune their scripts through\u00a0 practice, feedback, and testing objections. Hundreds of Tom Ferry scripts are available to members through our online learning platform.\u00a0<\/span><\/p>\n Be sure to have scripts prepared for all these occasions:<\/span><\/p>\nWhat are real estate scripts?\u00a0<\/span><\/h2>\n
How do you use real estate scripts?\u00a0<\/span><\/h2>\n
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Use Assumptive Language<\/span><\/h3>\n
Keep it Simple Over Text<\/span><\/h3>\n
Prepare for Objections<\/span><\/h3>\n
Practice and Roleplay<\/span><\/h3>\n
Stick to the Truth<\/span><\/h3>\n