McDonalds
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Why McDonald’s failed to stop SUPERMAC’S at the UKIPO
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The ruling provides a cautionary lesson for brand owners seeking to enforce limited, common elements across a portfolio of marks.

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Pumpkin Spice Is Out This Fall. These Flavors Are In.
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Opinions expressed by Entrepreneur contributors are their own. Every fall, it’s pumpkin spice ...

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McDonald’s and Taco Bell Are Battling in the Afternoon Drink War
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Both chains launched new energy drinks just days apart. The real fight is over who can stand out in a category ...

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How McDonald’s Is Adapting to a Changing Economy
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<p>McDonald&#8217;s CEO &#38; Chairman Chris Kempczinski on implementing a new strategy at a company with 63 million global daily ...

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Inside McDonald’s New Strategy
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An HBR Executive Live conversation with McDonald’s Chairman and CEO Chris Kempczinski.August 26, 2026Few companies have navigated shifting consumer ...

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McDonald’s Profit Beats Estimates But US Sales Growth Stalls
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Wall Street loves McDonald’s. But its CEO isn’t celebrating with a Happy Meal. The chain earned $2.36 ...

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McDonald’s is upgrading its burgers
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New York CNN  —  McDonald’s, which has been focusing on upgrading its core items to boost ...

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