Consumer behavior
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Shoppers Turn to Discounts and Debt, but Not Just for Holidays
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Consumers are focusing on value and financing purchases to complete their shopping lists.

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Shoppers, Drawn by Steep Discounts, Power Through Black Friday
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Data on spending this week shows that consumers are shopping big for the holidays despite inflation and economic worries.

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The AI Tools That Are Transforming Market Research
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Custom market research has always been notoriously slow and costly to conduct, often requiring many months and significant investments. As a result, ...

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Customers Expect Empathy. Here’s How to Deliver It.
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When people feel they’re treated empathically by a brand, they’re more likely to remain loyal and recommend it to others.

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