Author Brand & Marketing Strategy
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Book Marketing for the Holiday Season: What to Do in Q4
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Holiday book marketing is not about inventing a Christmas sale and hoping. Q4 is the stretch when readers are actively buying: gifts, holiday-credit ...

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How to Hire a Book Editor: What to Ask First
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Editing is usually the largest single cheque an indie author writes, and it buys something you cannot fully judge until the work is done. That is exactly ...

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The Expensive Ones to Avoid
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Most indie author mistakes don’t feel like mistakes at the time. They feel like moving fast, saving money, or trusting the person who seemed to know more ...

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Indie vs Traditional Publishing: How to Choose
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The choice between indie vs traditional publishing, with small press sitting somewhere in the middle, gets argued like a values debate. It’s really a ...

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Facebook Ads vs Amazon Ads for Authors: Which Wins?
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The question of Facebook ads vs Amazon ads gets asked as if one has to win. Neither does. They do different jobs, and running the wrong one for where your ...

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Debut Author Book Sales: What’s Actually Normal
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Almost every author I talk to asks some version of the same question about their own numbers: is this good? They have a sales figure, a review count, a ...

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Book Marketing for Neurodivergent Authors
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Roughly nine in ten of the authors I work with are neurodivergent. That is not a coincidence, and it shapes how I build every system I hand over. Most ...

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EU Return Law for Authors: What to Know
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You finally set up direct sales. Your own storefront, your own reader data, no retailer taking a third of every book. Then someone drops the phrase "EU ...

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