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BRIAN KENNY: If you want to know what keeps chief marketing officers awake at night, it’s this. For nearly three decades, winning ...
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<p>AI can lower the cost of producing work that looks acceptable. But a study of 3,000 U.S. consumers shows that it may be less effective than ...
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When we asked leading AI systems—ChatGPT, Claude, and Gemini—for running shoe recommendations, the relatively small brand Brooks appeared reliably. Nike, ...
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<p>Research points to five ways companies can reduce the “brand debt” that AI can incur.</p>