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When faced with cost increases, managers may need to make tough decisions. Generally, there are three options that managers can consider in these ...
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<p>How companies can create a more integrated customer journey.</p>
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Most B2B companies have long harbored a costly blind spot: a gap between the value they create for customers and the value those customers can see, measure, ...
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Companies rarely sell in just one way. Microsoft serves tens of thousands of small customers through digital channels while relying on account teams to ...
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<p>In this week’s <em>The Insider</em> newsletter, managing editor Gretchen Gavett covers why referrals deserve more strategic ...
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<p>Insights from across academia.</p>