The Big Story
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Google Had Its Day In Court. Now, It’s Amazon’s Turn
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It’s never a slow week in the land of ad tech, including in the courthouse. Earlier this week, federal judge Leonie Brinkema ruled that Google will not ...

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There’s A Meta Diaspora Building The Fastest-Growing Ad Platforms
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Ex-Meta employees are spreading out across the ad ecosystem, and they are taking roost in new trees. If you look at both the senior leadership and the ...

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Bridging The World Of TV And Ad Tech
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Longtime readers and podcast listeners – especially those with their eyes fixed on the CTV space – have probably noticed some changes at AdExchanger ...

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AppLovin’s Play To Reach Non-Gaming Advertisers
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Gaming apps are filled with ads for more gaming apps. The insular world of app downloads is incredibly good at what it does, and AppLovin is the leader ...

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