InfoSum
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Week in Charts: LiveRamp on WPP’s Infosum Acquisition, FAST Uptake in UK, and Channel 4’s Progress on Digital Ad Targets
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In this week’s Week in Charts: LiveRamp on WPP’s Infosum acquisition, FAST uptake in the UK, and Channel 4’s progress on digital ad ...

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WPP ramps up data wars with InfoSum acquisition
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WPP has bought data platform InfoSum for an undisclosed sum, reuniting the claimed privacy-compliant platform with Brian Lesser who ...

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WPP Acquires InfoSum to Power its AI-Based Data Strategy
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UK-based agency holding group WPP today announced it has acquired data clean room provider InfoSum for an undisclosed fee. InfoSum will become part of ...

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