BuySide
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“We Underestimate CTV’s Ability to Drive Short-Term Sales” – Buy-Side View with Dentsu’s James Wilby
CTV’s brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely looking at premium video ...
admin
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For decades, Boots has been as prominent on our TV screens as on the UK high street, but changing viewing habits are subtly shifting the retailer’s ...
