"The marketing calendar is built around discount events as much as it is around new product launches. Seems like a necessary evil in order to keep growing ...

Below is what I originally wrote for today ... then I saw this story and thought that it is important you see the importance of community, of belonging ...

Have you ever eaten there?Unless you are trying to feed 1,243 people, they realistically have five (5) items on the menu. Five.Now, did I enjoy eating this ...

Let's work through a very simple example of Merchandise Residual Value.Let's pretend you have five customers and three items that the customer can ...

Every item in your merchandise/product assortment has two key attributes.It is purchased by newer customers, average customers, or loyal customers.It ...

Let's try something low-cost to help you plan better for Q3/Q4.For $9,000 I will grade every customer in your database (A/B/C/D/F where "A" is best and "F" ...

Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between ...

Those of you deciding to save money in upcoming months ... especially those of you in the print world ... will need to make good decisions. Really good ...

Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between ...

From your emails and comments from various professionals, in early April business took a -5% to -10% (ish) turn. Some are hopeful the shift in the Easter ...