Hillstrom
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Kevin Hillstrom: MineThatData: When Marketing Channels Die
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In 1998, 35,000,000 people would watch a Thursday night episode of Seinfeld. 24,000,000 would stick around to watch the dreck known as "Veronica's Closet" ...

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Kevin Hillstrom: MineThatData: Discounts / Promotions / Clicks / Channels: The “Local Maxima”
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"The marketing calendar is built around discount events as much as it is around new product launches. Seems like a necessary evil in order to keep growing ...

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Kevin Hillstrom: MineThatData: Wanting to Belong
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Below is what I originally wrote for today ... then I saw this story and thought that it is important you see the importance of community, of belonging ...

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Kevin Hillstrom: MineThatData: Raising Cane’s
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Have you ever eaten there?Unless you are trying to feed 1,243 people, they realistically have five (5) items on the menu. Five.Now, did I enjoy eating this ...

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Kevin Hillstrom: MineThatData: Calculating Merchandise Residual Value
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Let's work through a very simple example of Merchandise Residual Value.Let's pretend you have five customers and three items that the customer can ...

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Kevin Hillstrom: MineThatData: Merchandise Residual Value
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Every item in your merchandise/product assortment has two key attributes.It is purchased by newer customers, average customers, or loyal customers.It ...

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Kevin Hillstrom: MineThatData: A/B/C/D/F Channel Grade Opportunity
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Let's try something low-cost to help you plan better for Q3/Q4.For $9,000 I will grade every customer in your database (A/B/C/D/F where "A" is best and "F" ...

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Kevin Hillstrom: MineThatData: More News
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Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between ...

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Kevin Hillstrom: MineThatData: Making Good Decisions
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Those of you deciding to save money in upcoming months ... especially those of you in the print world ... will need to make good decisions. Really good ...

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Kevin Hillstrom: MineThatData: And Away We Go!
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Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between ...

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