BrandEquity
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Tesla beats Audi in global car sales for the first time, ET BrandEquity
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The US company posted its first annual deliveries decline in over ...

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When is a rebrand the answer to a brand’s problems?, ET BrandEquity
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A rebrand can be a touchy subject; consumers are often quicker to criticise rather than compliment. British carmaker Jaguar learnt this lesson last year, ...

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Tata Mutual Fund unveils new brand identity, Marketing & Advertising News, ET BrandEquity
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Tata Mutual Fund new logoTata Asset Management, one of India’s ...

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Global smartphone market bounces back with 4 pc sales growth in 2024, ET BrandEquity
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The global smartphone market returned to growth in 2024 with 4 per ...

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Tata Electronics goes beyond Apple, looks to build for Xiaomi, Oppo, ET BrandEquity
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RepresentionalTata Electronics is in talks with Xiaomi and Oppo to ...

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With the Emira, the Lotus is in full bloom, Marketing & Advertising News, ET BrandEquity
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Lotus Emira (file image)As the automotive industry pivots to ...

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How gods drive India’s consumer economy, Marketing & Advertising News, ET BrandEquity
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Seers at a procession on the eve of Maha Kumbh 2025 (file ...

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Gaya’s famous Tilkut faces marketing challenges in absence of GI tag, ET BrandEquity
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The brisk sales of Gaya's renowned Tilkut during Makar Sankranti ...

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EV sales zoom 20% to nearly 1 lakh units in 2024 on price cuts, ET BrandEquity
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Industry analysts said EV sales may see a significant growth this ...

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The top five trends emerging in sports marketing in 2025, ET BrandEquity
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AI-generated representative imageBy Vaishal DalalSports ...

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