I go through phases where I spend a lot of time talking about File Power. Then I go through phases where I read marketers babbling about nonsense ("your ...

I'm going to have some time in August for something different. Normally, I analyze catalog businesses via actual customer transactions. Those projects are ...

In Mason City (Iowa) there is a century-old restaurant that has the formula for success nailed down. The restaurant? Northwestern Steak House (click here). ...

Website (click here).TikTok (click here).Beachwaver TV (click here).Under ten second video of guy in the distribution center packing products (liked 73,000 ...

Back to our working hypothesis.If you think about Customer Media Marketing as a YouTube / TikTok / AI centric video/search platform fused with Community, ...

I asked ChatGPT to create an image of a CEO yelling at an Executive Team for creating a drawing of a person with three arms. This is the image ChatGPT ...

Here's the working hypothesis ... I believe that transactions that used to reside in Direct Response are leaking out into Customer Media Marketing, ...

Here's the framework I am working on ... as I learn more, I reserve the right to change the framework.My hypothesis.COVID changed how marketers "market" to ...

Tomorrow we'll get back to Customer Media Marketing.Today, it's time ... again ... for the next run of The MineThatData Elite Program. It's an evaluation ...

Is it fun to watch Beat Bobby Flay or Guy's Grocery Games? Sure. It's a fusion of Brand Marketing and Entertainment designed to provide an audience for ...