Hillstrom
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Kevin Hillstrom: MineThatData: Catalog Review
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I'm going to have some time in August for something different. Normally, I analyze catalog businesses via actual customer transactions. Those projects are ...

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Kevin Hillstrom: MineThatData: Northwestern Steak House
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In Mason City (Iowa) there is a century-old restaurant that has the formula for success nailed down. The restaurant? Northwestern Steak House (click here). ...

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Kevin Hillstrom: MineThatData: Beachwaver
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Website (click here).TikTok (click here).Beachwaver TV (click here).Under ten second video of guy in the distribution center packing products (liked 73,000 ...

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Kevin Hillstrom: MineThatData: An Imbalanced Ecosystem
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Back to our working hypothesis.If you think about Customer Media Marketing as a YouTube / TikTok / AI centric video/search platform fused with Community, ...

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Kevin Hillstrom: MineThatData: An Imaging Issue
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I asked ChatGPT to create an image of a CEO yelling at an Executive Team for creating a drawing of a person with three arms. This is the image ChatGPT ...

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Kevin Hillstrom: MineThatData: Repurposing Content
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Here's the working hypothesis ... I believe that transactions that used to reside in Direct Response are leaking out into Customer Media Marketing, ...

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Kevin Hillstrom: MineThatData: The Evolution Has Been Happening For Five Years
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Here's the framework I am working on ... as I learn more, I reserve the right to change the framework.My hypothesis.COVID changed how marketers "market" to ...

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Kevin Hillstrom: MineThatData: It’s Time … Again!
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Tomorrow we'll get back to Customer Media Marketing.Today, it's time ... again ... for the next run of The MineThatData Elite Program. It's an evaluation ...

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Kevin Hillstrom: MineThatData: Fallow
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Is it fun to watch Beat Bobby Flay or Guy's Grocery Games? Sure. It's a fusion of Brand Marketing and Entertainment designed to provide an audience for ...

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Kevin Hillstrom: MineThatData: When Marketing Channels Die
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In 1998, 35,000,000 people would watch a Thursday night episode of Seinfeld. 24,000,000 would stick around to watch the dreck known as "Veronica's Closet" ...

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