BrandEquity
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Brands hit the right notes at live concerts, but is the hype worth the ROI?, ET BrandEquity
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AI-generated representative imageBrands are rocking it up at live ...

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Will small cars survive the SUV boom? Maruti Suzuki thinks so, ET BrandEquity
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AI-generated representative imageMaruti Suzuki, India’s largest ...

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Branded firms facing rising tide of private labels in crowded market, ET BrandEquity
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Representative AI Generated ImageAt a time when customer loyalty ...

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Brands likely to pour in Rs 2,000 crore for advertising as Maha Kumbh begins, ET BrandEquity
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As the Maha Kumbh 2025 began on Monday, companies across the ...

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Reliance to take Campa overseas to add more zing to cola business, ET BrandEquity
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Mukesh AmbaniReliance Industries is set to introduce Campa Cola in ...

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Consumer goods brands rush to grab eyeballs as pilgrims converge for holy dip at Mahakumbh, ET BrandEquity
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AI-generated imageFrom putting products on display at stalls to ...

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Shraddha Kapoor, Marketing & Advertising News, ET BrandEquity
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Shraddha Kapoor on the cover of ET Brand Equity.Com's special ...

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FMCG companies woo rural market as urban slows, Marketing & Advertising News, ET BrandEquity
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RepresentationalAll roads lead to hinterlands for FMCG companies ...

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From quick commerce to safe commerce, Marketing & Advertising News, ET BrandEquity
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AI-generated representative imageEvening chaos at work. Mid month ...

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When it comes to single malt, Indians still prefer the originals, ET BrandEquity
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Representative imageThe firsts among equals in Indian single malts ...

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