I purposely bundle my Merchandise Residual Value (MRV) analysis into my new customer "S-Tier" analysis ... for good reason. It only makes logical sense to ...

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and ...

Ever wonder how I quickly diagnose issues?This week, I'm going to share a handful of tables used in my Elite Program runs. Many of you already participate ...

As a 26 year old at Lands' End, I enjoyed the period between Thanksgiving and Christmas. All of the hectic work needed to get Holiday catalogs out the door ...

In my projects, I create a variable that measures if a customer purchases during what I call the "Cyber Window".The Wednesday before Thanksgiving to the ...

Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between ...

I look to sports for parallels for my clients. I have to, because there are few business parallels to talk about. If somebody is truly doing something ...

Look, it isn't easy to be a merchant. You're always wrong. Business success ultimately rests on your shoulders. Sure, the trade journalists and vendors ...

Apparently it is a thing.Before it was a thing, explain the best practice that existed that suggested that Goat Yoga would be a "thing"?If you answered ...

I go through phases where I spend a lot of time talking about File Power. Then I go through phases where I read marketers babbling about nonsense ("your ...