Here’s a new one in the mealy-mouthed vocabulary of today’s management: ‘sunsetting.’ This is what’s going to happen to WPP’s GroupM brands – ...
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Yet another big change is coming at WPP – inevitable given its slow or no-growth and becalmed share price – with GroupM, its once ...
Ajaz Ahmed, founding CEO of WPP-owned agency AKQA is setting up a rival, Studio.One. Ahmed, who founded AKQA 30 years ago, resigned last ...
How much attention should we pay to the first quarter numbers (dismal) from WPP and IPG? After all, we’ve yet to see the effects of the Trump ...
It isn’t all sunny skies at WPP but its Open X agency formed for Coca-Cola has been responsible for some important recent high spots and ...
In this week’s Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. Top Stories WPP Says ...
Interesting interview with WPP CEO Mark Read in yesterday’s Sunday Times (subscription required to get behind its hefty paywall) with Read, as he ...
WPP has bought data platform InfoSum for an undisclosed sum, reuniting the claimed privacy-compliant platform with Brian Lesser who ...
UK-based agency holding group WPP today announced it has acquired data clean room provider InfoSum for an undisclosed fee. InfoSum will become part of ...
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and better at entering ...
