SimpliFlying
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Air India released the most non-Indian amenity kits ever, and we re-did them – SimpliFlying
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Recently, Air India launched new amenities for its premium passengers featuring off-the-shelf TUMI kits. These kits are common across various ...

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How can airlines build a lasting brand in the age of sustainability? Using the 6X+S Airline Brand Model – SimpliFlying
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Airline brands are different. 15 years ago, within weeks of launching SimpliFlying, I released my seminal whitepaper detailing the 6 steps ...

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The Best Airline Advertising Campaigns on April Fools’ Day – 2023 Edition (and one airline conspicuous by absence) – SimpliFlying
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I like airline brands that know how to have some fun with their advertising campaigns. It’s that time of the year, and airlines are once again ...

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How Oscar Munoz turned around United Airlines by focusing on the employees – SimpliFlying
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I have a friend who has been flying as a Captain for United Airlines for a couple of decades. When I last flew with him just before the ...

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APEX and SimpliFlying launch groundbreaking programme to make passenger experience greener – SimpliFlying
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APEX Greener powered by SimpliFlying Evaluates and Rates Airline Products on Sustainability, Provides Airlines with a Database of Certified ...

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