When you launch a business, there is a lot to consider, and branding is among the most important. Unfortunately, it is sometimes overlooked at the ...

For over a century, GF Smith has been a respected name in the world of premium paper – a brand woven into the fabric of the creative ...

The pendulum is starting to swing back to brand and a rethink of the traditional CMO-based marketing model. Marketing organizations within major brands are ...

A rebrand can be a touchy subject; consumers are often quicker to criticise rather than compliment. British carmaker Jaguar learnt this lesson last year, ...