Kevin
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Kevin Hillstrom: MineThatData: Loyalty: Red Lobster Nation
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We talked about loyalty programs this week. I talked about the feebleness of points and percentages off. Here's Red Lobster Nation.Earn points, get dollars ...

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Kevin Hillstrom: MineThatData: Loyal Customers
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This is what happens if you don't give AI a copy of what our friend, The Lemonhead, looks like. It leverages creative expression to do whatever the heck it ...

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Christopher B. Bean on Kevin M. Burton’s *Apocalyptic Abolitionism: How Millennialists Helped Abolish Slavery and Reform America*
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With so many treatments addressing slavery in just the last two decades it is difficult to find one that does not read like déjà vu.  That is not the case ...

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Kevin Hillstrom: MineThatData: Viable Assortment
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Here's one of the optional analytics that I might add to a Top 12 project ... I call it the "Viable Assortment".Viable Assortment = The Number of ...

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Kevin Hillstrom: MineThatData: Marketplaces
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They're as old as the Bible.This book (click here) is a classic from the dot.com era. The authors explain how industries evolve and change. Think about ...

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Southern Butter Beans Recipe | Kevin Is Cooking
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If Southern comfort food had a Hall of Fame, butter beans would deserve their own plaque. They may not get the same attention as meat or mac and cheese, ...

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Kevin Hillstrom: MineThatData: Feeling Special
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I gave a presentation in 2016, in front of about 1,500 people. I spent nearly an hour explaining to the audience how running an ecommerce brand would ...

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My Son Kevin Posts His First Blog On This Website
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Kevin and I spoke at a Washington D.C. mental health fundraiser – a few years ago in black tie near the White House (1-22-26) I’m proud that my son, Kevin ...

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Kevin Hillstrom: MineThatData: Top 12 Analysis: Impact of Pricing
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One of the analyses I run in a pricing project is measurement of customer response by price point. If inexpensive price point customers are willing to buy ...

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