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The Ad Contrarian: Facebook’s Year Of Disgrace
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Here are 29 ways the "move fast and break things" jerk-offs soiled our lives in 2019.1. January: It was discovered that Facebook-owned WhatsApp was being ...

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Be Early for YouTube’s 6-Second Video Bumper Ads
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Google initially introduced a new YouTube ad format in 2016: six-second pre-roll video Bumper ads that are unskippable. These compact ads are an excellent ...

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System1 and ITV Reveal the UK’s Favourite Ads of 2024, Highlighting Creativity that Raised the Ceiling
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LONDON – System1 and ITV have unveiled the UK’s top-performing ads of 2024, ranked by emotional resonance, category distinction, and unique ...

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Storytelling Or Personalization — Pick One.
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For the past couple of years, the advertising industry has been fixated on two themes: the creative side of the business has been preoccupied with ...

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The Ad Contrarian: Looking For Problems
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One of the biggest dangers successful brands face is falling into the hands of dumbass marketers.Successful brands are usually created by an inscrutable ...

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Facebook & Twitter Video Ads
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1. Facebook Promoted Video AdsFacebook’s promoted video ads offer an intuitive and highly effective way to reach your audience with visually stunning, ...

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The Ad Contrarian: Decade Of Delusion
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I like to think of my new book, Advertising For Skeptics, as an undiluted bounty of heretical, unpopular, and aberrant thoughts about our industry. It is ...

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Teens are getting more control over their ads on Instagram
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Instagram is making more changes to the ad experiences for teens as part of an ongoing attempt by the Meta-owned ...

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The Ad Contrarian: Sugar And Technology
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For a good part of human history food didn't taste so good. That's why spices from the Far East were such treasured commodities in the West.In the ...

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Six Problems With Your Social Media Ads and How to Fix Them
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3. Misusing Targeting Data and FeaturesIn today’s digital advertising world, targeting is no longer optional. It’s arguably the most important aspect of ...

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