Over the last six months, mobile ad tech firm AppLovin climbed to the top of the ad tech pack on the strenth of its AI-driven mobile monetisation platform. ...
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European broadcasters have by-and-large taken a fairly cautious approach to programmatic CTV says Steph Miller, Commercial Director EMEA at Publica by IAS, ...
Canada’s major broadcasters are reporting record-breaking numbers for their federal election coverage on April 28, with public broadcaster CBC and Bell ...
US CTV ad spend growth rebounded in 2024 after a relatively slow 2023, according to IAB’s 2025 Digital Video Ad Spend & Strategy Report, driven by ...
There’s plenty of data showing YouTube’s growth on the TV screen. But in conversations around CTV, YouTube is sometimes viewed separately from ...
Ad-supported streaming TV exploded last year says Zuzanna Gierlinska, chief commercial officer at MiQ, bringing a large volume of quality inventory to the ...
There are a few reasons why budgets haven’t transitioned across from YouTube to the wider CTV space as fast as some might have expected says Tim ...
CTV home page ads provide a unique opportunity from an advertiser’s point of view, says Chris Kleinschmidt, Vice President of Connected TV Advertising ...
As consumer adoption of streaming continues to grow, so does the size of the ad opportunity on CTV operating system home screens. Ed Wale, VP International ...
There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing ...
