BRAND
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I helped shape McLaren’s brand. Here’s what worries me about the refresh
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In 1970 the Rolling Stones were apparently booed off stage. The crime? They played Brown Sugar. The crowd had never heard the song (it wouldn't be released ...

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Book Design Process • Choosing the Cover — OLD BRAND NEW
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While I was digging through my folders for a file yesterday, I found these alternate book options. I thought it’d be fun to share them with you all to ...

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Building a Brand Communications Strategy for Events
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An event’s success lives in the conversations it creates before, during and after the day itself. Get the messaging right, and every touchpoint feels ...

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From Breastfeeding Struggles to Building a Nursing Brand: Florence Tay’s Journey with Lovemère
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  For Florence Tay, Lovemère starts with a very personal part of motherhood: breastfeeding. Like many mothers, Florence experienced the changes that come ...

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Brand Authority for Healthcare: A New Growth Strategy
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Healthcare has quietly transformed into a consumer industry. Patients no longer wait for a referral before choosing a treatment location. They actively ...

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Straightaway Turns Its Portland Airport Bar Into a Brand Lab
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As many ready-to-drink (RTD) brands aim to expand shelf space, Straightaway Cocktails has invested in gate space instead. Three months into its Portland ...

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Forum Members React to Donatella Versace’s Return to Fashion with a New Brand
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Back in March 2025, Donatella Versace exited Versace as creative director (a position she held for just under three whole decades). Now, eighteen months ...

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Decision paralysis, lost conviction and no juniors: what brand creative leaders say AI is exposing
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One of the best things about my job is being able to chat with creatives from every corner of the industry, gaining a unique insight into what's happening ...

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Get your brand AI-ready for the holidays
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It’s important for your brand to have these preparations in place well before November. New bidding strategies need at least four weeks to stabilize, and ...

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Meet the brand: SEIDOR – Accounting Insight News
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Ahead of this year’s FD Show, we caught up with the team at SEIDOR to talk all things SAP, digital transformation, and what’s in store for visitors to their ...

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