Four months go by in the snap of a finger!Remember just two months ago when you were told you HAD to have a PERECT Cyber Monday experience with 70% off or ...
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Back to our table from yesterday, reviewing customers with two life-to-date purchases, measuring how they perform in the next month based on their recency ...
In old-school print, you segment the customer (16-18 months of recency, 1 life-to-date purchase), look at historical performance (profitable or not), then ...
He passed yesterday - he was the soundtrack of a Wisconsin summer for five-and-a-half decades, though you might know him from the movie Major League.My ...
Back in 2012 I put together a popular series about three personas ... Judy, Jennifer, and Jasmine (click here). So popular, in fact, that I was invited to ...
I'll use my headphone hobby as an example.Weighting (you'll develop your own weighting scheme based on a regression model).0-12 Month Purchases = 100% ...
