This comes up from time-to-time ... "don't talk to me about selling my business, I'm not remotely interested in selling my business.Fair ...

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and ...

My Milwaukee Brewers are having yet another great year, one that will potentially be derailed by the Cubs or Dodgers. On Tuesday night, this happened ...

Kevin Hillstrom, President, MineThatData Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between ...

We talked about loyalty programs this week. I talked about the feebleness of points and percentages off. Here's Red Lobster Nation.Earn points, get dollars ...

This is what happens if you don't give AI a copy of what our friend, The Lemonhead, looks like. It leverages creative expression to do whatever the heck it ...

Here's one of the optional analytics that I might add to a Top 12 project ... I call it the "Viable Assortment".Viable Assortment = The Number of ...

They're as old as the Bible.This book (click here) is a classic from the dot.com era. The authors explain how industries evolve and change. Think about ...

I gave a presentation in 2016, in front of about 1,500 people. I spent nearly an hour explaining to the audience how running an ecommerce brand would ...

One of the analyses I run in a pricing project is measurement of customer response by price point. If inexpensive price point customers are willing to buy ...