It’s hard to collect data for UX research, and once you have it, you have to clean it. In a simpler world, all respondents would be honest and focused ...

Should the sample size n be greater than 30? If you’ve taken any introductory statistics course or an AP statistics class (or helped your child with ...

The large sample size. The right statistical tests. A compelling and statistically significant finding! All the ingredients of a successful ...

Tech has improved a lot over the last ten years. It’s hard to beat the promised convenience of managing health insurance online. Gone are the days of ...

AI is everywhere and getting embedded in all of our products. If you ask the typical person in 2026 what AI is, they’ll probably say it’s a generative ...

You put in the grueling hours. You know what it takes to learn, to persevere, to deliver. There’s nothing quite like the experience of a PhD program. ...

AI may be rapidly increasing the speed at which we can generate software and find answers, but where there’s an interface for a human, interactions ...

Recruiting participants for research is expensive. It’s also rife with problems: Are these people really who they say they are? Are they actually ...

Satisfaction is different than ease of use. But they are both attitudes. We provided the conceptual foundation for what satisfaction is, how it ...

As professionals, we’re judged on what we produce. So-called deliverables are the artifacts produced by researchers. But what are UX research ...