TAG
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Capturing The Correct Element In Google Tag Manager
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Last updated 24 August 2022: The instructions in this article are no longer that useful, as you can simply use the ...

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Mixcloud Player Tracking In Google Tag Manager
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A couple of years ago I wrote an article on tracking interactions with the SoundCloud widget via Google Tag Manager. ...

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100+ Google Tag Manager Learnings
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I’ve always been proud to avoid the typical headline clickbait of “Ultimate guide to pigeon care”, “All you need to ...

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Google Tag Manager API V2 Released
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Google Tag Manager has a very nifty programmatic API that lets you do almost anything that’s also possible within the ...

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Track Autocomplete Search In Google Tag Manager
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Autocomplete search is a tricky thing to track. The underlying logic is that when the user starts feeding characters ...

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#GTMTips: Enable And Fire Triggers In Google Tag Manager
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This is, by no means, a novel topic in this blog. I’ve covered Google Tag Manager’s event tracking and triggers ...

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#GTMTips: Use customTask To Access Tracker Values In Google Tag Manager
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One of the things I’ve recommended from the get-go is to always send the Client ID to Google Analytics with your users’ ...

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#GTMTips: Send Google Analytics Tag To Multiple Properties
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Here we are again, revisiting an old theme. When using Google Tag Manager, we often want to send the contents of the ...

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TAG Blog: In Memoriam: Bill Littlejohn
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Bill Littlejohn - image via awn.com Aeronautical engineer, Army test pilot, animator on "Peanuts" and ASIFA-Hollywood co-founder.And of course, union ...

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What Is A Third-Party Ad Tag?
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What is an Ad Tag? A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server, which is then ...

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