Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media ...

The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t exist anymore. While big ...

Three years after its launch, AKQA Bloom is no more. The sustainability-focused creative shop, founded by Jean Zamprogno and Fernando Pellizzaro in Miami in ...

Are you struggling with your advertising endeavors? You’ve been making the best of advertising effort but somehow, haven’t been able to cut it through the ...

Table of Content Introduction What is a social media agency? What do social media agencies offer? Social media ...

Price fixing in media is an issue that won’t go away – likely to be still more of one as the big holding companies increase their ...

Michon Martin has been named CEO of independent agency R&R Partners as longtime leader Billy Vasillidis steps into a chairman role. Vasillidis had been ...

GroupM has made an unusual bet in the generative AI space.The holding company’s data and insights arm, Choreograph, is tapping DeepSeek—China’s answer to ...

It truly is a game of musical chairs in media agencies these days. Ali Reed, CEO of Omnicom’s PHD for three years until she left last year, has ...

Winter fuel payments axed, benefits under threat and NHS England about to be confined to history: we could be back in the days of Tory chancellor ...