ctv
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Week in Review: Goalhanger Brings Ad Sales In-House, Google Faces $3.2 Billion in Publisher Lawsuits, and IAB Europe Pushes CTV Measurement Standards
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In this week’s Week in Review: Goalhanger takes full control of ad sales, a US judge rules that Google can face $3.2 billion in publisher lawsuits ...

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The CTV Advertising Guide 2027 is Now Available to Download
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We’re excited to announce that the CTV Advertising Guide Europe 2027 is now available to download. You can get your free copy here. After a frantic ...

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Innovid Expands Integration with LinkedIn to Support CTV Ads
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Enhancing Innovid’s Social Ads Manager to Help Marketers Reach Professional Audiences on CTV—Within the Same Platform They Use for Social ...

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Week in Review: Nielsen Buys DoubleVerify for $2.15 Billion, Disney Agrees IP Deal with TikTok, and CTV Stars in Mixed Ad Tech Earnings
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In this week’s Week in Review: Nielsen buys up verification specialist DoubleVerify, Disney agrees an IP-centred deal with TikTok, and ad tech ...

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CTV Doesn’t Have a Measurement Problem, It Has a Disclosure Problem
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Transparency remains a major sticking point in CTV, with buyers regularly failing to receive information on the content their ads ran against. But ...

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From M&A to Live Sport Campaigns: CTV Leaders’ Predictions for 2026
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As the year draws to a close amid swirling news of consolodation between some of the biggest players in the European CTV space, the landscape for next year ...

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Why CTV Has Earned its Spotlight in Cannes
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Cannes is just around the corner, and once again CTV will be one of the major talking points across the Croisette. Here Alex Hole, SVP and General Manager ...

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Live Sport is the “Endgame” for CTV
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The introduction of live sport into programmatic marketplaces is adding valuable inventory, but also presents considerable challenges. And while there are ...

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Why CTV Needs “the Most Support” in Addressability and Identity
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The rise of ad-supported CTV and programmatic channels calls for a robust identity framework to allow advertisers to target and measure performance, while ...

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Identifying Data Signals That Work in CTV
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Signals for CTV are limited compared to mobile and desktop, according to Pia Sturm, Associate Director Programmatic at WPP Media, with content genre signals ...

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