GOAT
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some thoughts on Cannes — The Goat Farm
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If you’ve noticed that your favourite swanky Auckland restaurant has been a bit light on advertising lovelies this week (especially middle aged male ...

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I have seen the future and it works for $150 a week — The Goat Farm
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I blame the New Zealand Qualifications Authority. And the advertising schools. And me. And every other creative director in town.  Each of us is ...

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five things New Zealand banks could do today to make sure they have a tomorrow — The Goat Farm
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New Zealand’s big banks have a money problem, and if they don’t do something about it, it’s going to kill them.It’s not the money their customers pay in ...

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What making radio ads taught me about business — The Goat Farm
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One of the things I enjoy most in my role as creative director at The Goat Farm is directing radio ads. I guess I’ve done a few hundred over the years, ...

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why big brands are giving up on whales. — The Goat Farm
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I was excited to read yesterday that one of New Zealand's biggest brands (a bank) has announced it will be ending its relationship with the New Zealand ...

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what next for business? — The Goat Farm
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If truth is the first casualty of war, then the Covid-19 pandemic shows every sign of being one. Three months since the first reported case, reliable ...

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not everyone feels as you do — The Goat Farm
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One of the best things about social media – whether you prefer Twitter, Facebook, LinkedIn, Instagram or some platform I haven’t heard of yet – is that ...

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why employment branding is having a moment — The Goat Farm
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"Men wanted for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honor and ...

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Why we shouldn’t eliminate jargon when it comes to business — The Goat Farm
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A popular state-owned radio station, finding itself short of actual experts the other day, asked if I'd join an on-air discussion about the evils of ...

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Three waters by another name might be easier to swallow — The Goat Farm
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If there’s a change of government next year, Three Waters is toast.Which is to say, if the Water Services Entities Bill manages to become the Water ...

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