Analytics
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Are you a Web Analytics Master? Take the quiz
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Author Bernard Segarra Editorial Manager. Bernard was responsible for the content strategy of the AT Internet brand. He has almost ...

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Simple and effective analytics tactics for rapid data mining with Le Parisien
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With more than 110 million visits per month on desktop, mobile web and applications, French newspaper Le Parisien has a very strong digital ...

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28 Web Analytics quality criteria to improve your decision making
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To round off our latest article series on the challenges of data quality and the risks associated with unreliable data, here is a summary of the 28 quality ...

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Analytics Suite: March 2020 news
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The developments continue: Explorer, Data Query 3 and new features in Access Rights. Explorer: share your custom views For the last few months, you ...

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Analytics driving growth from piloting to personalisation
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As France’s leading national sports daily, L’Équipe has a comprehensive digital offering that attracts 2.8 million users per day (including 1.2 million ...

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Analytics Suite: New features for April 2020
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Among the new features this month, Data Query 3 moves up a gear and AT Connect goes to another level with its new integration centre. Data Query 3 ...

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#GTMTips: Cross-domain Tracking In Google Analytics 4
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Setting up cross-domain tracking in Google Analytics 4 has been well-documented. The main departure from Universal ...

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2 years into the GDPR – why privacy-driven analytics is key to maximising your business value
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Since the General Data Protection Regulation (GDPR) was introduced across the EU on 25th May 2018, it has become the global benchmark for ...

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Debug Guide For Web Analytics And Tag Management
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One of the key skills for anyone working with web analytics and tag management is understanding how to identify where ...

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Matthias Bettag’s opinion on the future of analytics
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We caught up with analytics specialist, Matthias Bettag to get his take on the world of digital analytics. He is also the founder of the Digital Analytics ...

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