SimpliFlying
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Ten airline marketing campaigns from 2022 we loved
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This piece comes from the Winter issue of Aviation Marketing Review (AMR) magazine. Read the whole issue here. With most post–pandemic travel restrictions ...

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A selection of this year’s Christmas campaigns
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With Christmas almost upon us, we've taken a look at what a selection of airlines and airports have done to celebrate the Festive season. Air Canada - ...

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Air India released the most non-Indian amenity kits ever, and we re-did them
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Recently, Air India launched new amenities for its premium passengers featuring off-the-shelf TUMI kits. These kits are common across various international ...

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How can airlines build a lasting brand in the age of sustainability? Using the 6X+S Airline Brand Model
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Airline brands are different. 15 years ago, within weeks of launching SimpliFlying, I released my seminal whitepaper detailing the 6 steps airlines could ...

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The Best Airline Advertising Campaigns on April Fools’ Day – 2023 Edition (and one airline conspicuous by absence)
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I like airline brands that know how to have some fun with their advertising campaigns. It’s that time of the year, and airlines are once again busy fooling ...

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How Oscar Munoz turned around United Airlines by focusing on the employees — SimpliFlying
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I have a friend who has been flying as a Captain for United Airlines for a couple of decades. When I last flew with him just before the pandemic, he spoke ...

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Is CORSIA “a climate fraud”? – SimpliFlying
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This article originally appeared in our Sustainability in the Air Newsletter. The International Civil Aviation Organization (ICAO) Assembly is ...

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The Twitter meltdown and what you should do now – SimpliFlying
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The social network Twitter has seen a lot of upheaval since it was acquired by billionnaire and SpaceX / Tesla owner Elon Musk last month.  ...

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Read the new issue of Aviation Marketing Review – SimpliFlying
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The Winter edition of Airline Marketing Review (AMR) looks at a selection of airline marketing campaigns from the past quarter. We’ve also got ...

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Ten airline marketing campaigns from 2022 we loved – SimpliFlying
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This piece comes from the Winter issue of Aviation Marketing Review (AMR) magazine.  Read the whole issue here. With most post–pandemic travel ...

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