In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital ...

In figure 1, the pen in John’s hand points to a column on the computer screen. On the same screen are other columns. But the column that John points to is ...

Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you‘re a marketer like myself, ...

The economy is starting to look weak. Wall Street is stressed by all the volatility in the financial markets. The big immediate issues are tariffs and the ...

EBVs are generated through the collection of large amounts of data that include not only the bull you are interested in, but the performance records of ...

From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. I find that the best ...

Population growth is a near-immediate indicator of which markets real estate investors should pay attention to. There are more complicated ways to put it, ...

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of ...

If you run a website that collects visitors’ data, you might be violating privacy regulations somewhere in the world. At last count, over 160 countries ...

The AI race among agency groups is hotting up and Publicis Groupe is buying Lotame, which it calls “the world’s leading independent ...