One of the biggest dangers successful brands face is falling into the hands of dumbass marketers.Successful brands are usually created by an inscrutable ...

1. Facebook Promoted Video AdsFacebook’s promoted video ads offer an intuitive and highly effective way to reach your audience with visually stunning, ...

I like to think of my new book, Advertising For Skeptics, as an undiluted bounty of heretical, unpopular, and aberrant thoughts about our industry. It is ...

Instagram is making more changes to the ad experiences for teens as part of an ongoing attempt by the Meta-owned ...

For a good part of human history food didn't taste so good. That's why spices from the Far East were such treasured commodities in the West.In the ...

3. Misusing Targeting Data and FeaturesIn today’s digital advertising world, targeting is no longer optional. It’s arguably the most important aspect of ...

I sometimes listen to branding "experts" talk and wonder if they live on the same planet I do. I hear them say... Consumers want to “join the ...

I am an affiliate with links to an online retailer in this blog post. When you read what I have written about a particular product and click on that link ...

In today’s digital age, online advertising has transformed the way businesses connect with customers. Among the plethora of online marketing ...

At reportedly $8MN for a single airing of a 30-second spot this year, Super Bowl ads are an expensive affair. Add to it the cost of production ...