
The jeweller behind the little blue box has returned to Jubail Mangrove Park for its annual planting – here’s why the number matters
Tiffany & Co. has planted 1,837 mangroves at Jubail Mangrove Park in Abu Dhabi, timed to mark the International Day for the Conservation of the Mangrove Ecosystem on July 26.
The number is no accident. It’s a nod to 1837, the year Charles Lewis Tiffany founded the House in New York – and since launching the initiative in 2025, the jeweller has pledged to plant the same figure along the capital’s shoreline every year.
Mangroves are one of nature’s quiet overachievers. Their tangled roots hold shorelines in place against erosion, shelter marine and bird life found nowhere else on the coast, and store significantly more carbon than most other ecosystems – rainforests included. That’s why the UN day, established by UNESCO in 2015, exists: to shine a light on a habitat that’s easy to overlook and hard to replace.
The planting also feeds into a much bigger national push among other sustainable measures such as the launch of the electric bus services in JLT. The UAE has committed to planting 100 million mangroves by 2030, and Jubail Mangrove Park – open to all, with boardwalks and kayak trails through the trees – has become one of the most visible symbols of that effort.
Proof that some things look even better in green than Tiffany Blue.
Images: Supplied
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